Alan MacNevin

CMO & EVP

Alan MacNevin

Alan is the Chief Marketing Officer and Executive Vice President at Rakuten Kobo, and is responsible for brand, the customer lifecycle, customer loyalty, and oversees the Big Data and CRM organizations. He has unparalleled knowledge about Rakuten Kobo’s customers, and focuses on the customer relationship from acquisition to retention.

Alan also serves as Chief Strategy Officer of OverDrive, Inc. based in Cleveland, Ohio.  OverDrive is the world’s leader in ebook lending in partnership with more than 30,000 public libraries and schools.  

Prior to joining Kobo, he held marketing positions at Chapters Online, CBC (Canadian Broadcasting Corporation), and Bell Mobility. Most recently, Alan served on the executive team at Sirius Satellite Radio as VP, CRM, where he was also a founding member of the management team for the Canadian organization.