A new month, a new partnership – Ciao, Italy!
In early July we announced that Kobo was partnering with Italy’s leading retailer and publisher of books and magazines, the Mondadori Group. To start the month off with a bang Kobo is excited to announce our award winning Kobo Touch™ will be available at Mondadori stores and online as of tomorrow!
The Mondadori Group has most extensive network of bookshops and one of the largest online media stores in Italy. We’re excited to make that even larger with our library of eBooks! Italian readers will have access to Kobo’s library of 3 million titles directly on their Kobo eReader or through www.inMondadori.it.
Mondadori is excited to have the Kobo Touch in their network to distribute eReading content. They believe the Kobo Touch will compliment and strengthen their editorial resources, chain of bookshops and online services. Mondadori realizes that technology is changing and the way content is consumed by readers needs to be through multiple channels, both physical and online. Partnering with Kobo was a move to keep up with consumers needs, provide Italian readers with new and exciting content as well as experience Kobo’s devices and the social activities they offer. Maurizio Costa, Deputy Chairman and Chief Executive of the Mondadori Group believes that the Kobo Touch will bring “content to an even wider audience”
Kobo is equally excited to welcome Italian readers to our community. Kobo CEO Mike Serbinis believes “through our partnership with Mondadori, we are offering the Italian consumer a new and truly exciting way to read.”
Tomorrow the Kobo Touch™ can be purchased for €99 at any of Mondadori’s 350 retail stores or online at www.inMondadori.it. Later in the month Mondadori will also have the newest additions to the Kobo Family available, the Kobo Glo™ eReader, for €129 and the Kobo Mini™ eReader at the low price of €79.
In addition to Kobo’s 1 million free titles there is a special promotion in spirit of the Kobo Touch™ debut with Mondadori. Readers will be able to download three free eBooks from nine bestselling Italian titles listed here:
- Sveva Casati Modignani, Léonie
- Michael Connelly, Il respiro del drago
- Pierre Dukan, La dieta Dukan
- Sebastian Fitzek, Il cacciatore di occhi
- Ken Follett, L’inverno del mondo
- Anna Guglielmi, Il linguaggio segreto del volto
- Murakami Haruki, 1Q84
- Walter Isaacson, Steve Jobs
- EL James, Cinquanta sfumature di grigio
Ciao, Italy! We’re is excited to welcome you to the eReading family!