The Kobo Wireless eReader Now Available at Best Buy Canada

Posted by Kobo January  28, 2011

Canadian customers can now purchase the hottest eReading device online and in-store at Best Buy

TORONTO, Jan. 28 /CNW/ – Now there are even more ways for Canadian consumers to get their hands on the Kobo Wireless eReader. Kobo, a global eReading service, today announced that the Kobo Wireless eReader is available for purchase at Best Buy, Canada’s fastest growing retailer and e-tailer of consumer electronics.

Available for the low price of $149, in all Best Buy retail locations and at Best Buy.ca in Onyx, Pearlized Lilac and Metallic Silver, the Kobo Wireless eReader offers exceptional value and style. Best Buy joins retailers such as Indigo Books and Music and Walmart Canada to carry the reading device.

“We are thrilled that Best Buy Canada is now offering our Kobo Wireless eReader to their Canadian customers,” said Michael Serbinis, CEO of Kobo. “Our partnership with a retail electronics heavyweight such as Best Buy reflects our strategy to ensure that customers can experience the joy of eReading and purchase Kobo products from a rising number of online and physical locations.”

With the Kobo Wireless eReader, consumers can now shop on the go, anytime, anyplace, directly from their Kobo eReader with one touch of the “Shop” button. Offering choice of more than 2.2 million books, newspapers and magazines, and including unlimited, free access to Bell’s Wi-Fi network, finding the perfect read is easy with Kobo.

“Best Buy has always offered Canadian consumers the latest technology and entertainment products and now we’re pleased to include the Kobo eReader among them,” says Derek Rogalsky, Director of Merchandising at Best Buy Canada. “The Kobo device ranks as one of the more innovative eReaders out there and we’re happy to offer our customers a no-pressure, lowest priced guarantee environment to learn about and buy the Kobo eReader.”

Designed by booklovers, the Kobo Wireless eReader features an eInk screen that reads like paper and is easy on the eyes, and is light and compact enough to comfortably carry in a jacket pocket. Kobo also offers free eReading apps so customers can buy an eBook once and read it on their computer, iPhone, Blackberry and Android smartphones, and the latest tablets – such as iPad. These features, combined with Kobo’s commitment to open, which enables customers to easily bring ebooks into their Kobo library from other bookstores and local libraries, makes the Kobo eReader a surefire way for Canadians to experience the joy of eReading.

About Best Buy Canada
Best Buy stores in Canada are a division of Burnaby, BC-based Best Buy Canada Ltd., a wholly owned subsidiary of Best Buy Co., Inc. (NYSE:BBY). Best Buy is Canada’s fastest-growing retailer and e-tailer (www.BestBuy.ca) of consumer electronics, computers and entertainment products and also operates the Geek Squad (www.GeekSquad.ca), a technology service provider specializing in computer support, home theatre installation and car electronics installation. There are more than 70 stores in British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Quebec and Nova Scotia.
Best Buy offers consumers a unique shopping experience with the latest technology and entertainment products, at the right price, with a no-pressure (non-commissioned) sales environment. The Company is committed to kids and its local communities and has a comprehensive community relations program described at www.BestBuy.ca/community.

For more information about Best Buy, including store locations, visit www.BestBuy.ca

 

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