Kobo, a global eRead­ing ser­vice, today an­nounced a stra­tegic new part­ner­ship in Hong Kong with Swin­don Book Co., Ltd./Kelly & Walsh, bring­ing the re­gion its first high-qual­ity, af­ford­able and name brand eReader. The Kobo Wire­less eReader is now avail­able at Swin­don Book Co. Ltd. Re­tail out­lets and on­line at www.​swindonbooks.​com. Priced at just $1,550 HKD, the styl­ized, Kobo Wire­less eReader provides value and func­tion­al­ity.

Swin­don Book Co., Ltd. is HK’s lead­ing Eng­lish lan­guage book­store. Like Kobo, Swin­don is pas­sion­ate about read­ing and help­ing cus­tom­ers ex­plore and em­brace their read­ing pref­er­ences. Today Swin­don brings its cus­tom­ers the old and the new — host­ing the Fourth In­ter­na­tional An­ti­quar­ian Book­fair at Hong Kong’s Pa­cific Place Con­fer­ence Cen­ter — and em­bra­cing di­gital books with the launch of the new Kobo Wire­less eReader.

“There is an in­cred­ible ap­pet­ite for eRead­ers and eBooks in Hong Kong but until today, a lim­ited se­lec­tion of over priced eRead­ers has curbed ad­op­tion,” said Chris Li of Swin­don Book Co., Ltd. “By mak­ing the Kobo Wire­less eRead­ing eas­ily avail­able to cus­tom­ers at Swin­don’s re­tail and on­line out­lets, we are solv­ing this prob­lem and meet­ing cus­tomer de­mand.”

With the Kobo Wire­less eReader cus­tom­ers can shop and read on the go choos­ing from Kobo’s global book­store which of­fers more than 2.2 mil­lion titles, in­clud­ing today’s hot­test new re­leases and best sellers, and over 1 mil­lion en­ga­ging free clas­sics. The titles are cur­rently avail­able in Eng­lish and af­ford­ably priced and cus­tom­ers are billed in HK dol­lars.

“Kobo’s global cap­ab­il­it­ies have been fur­ther demon­strated by our part­ner­ship with Swin­don Books Ltd., in Hong Kong, where we have iden­ti­fied com­pel­ling or­ganic growth po­ten­tial,” said Mi­chael Tamblyn, Kobo’s Ex­ec­ut­ive Vice Pres­id­ent of Con­tent, Sales and Mer­chand­ising. “Kobo has been warmly wel­comed by Hong Kong pub­lish­ers and we look for­ward to adding local lan­guage con­tent to our ex­tens­ive cata­logue in this mar­ket.”

De­signed by book lov­ers, the Kobo Wire­less eReader of­fers an ex­cep­tional cus­tomer ex­per­i­ence fea­tur­ing an eInk screen that reads like paper and is easy on the eyes, easy-to-use nav­ig­a­tion with seam­less page turns, and a mod­ern design in three styl­ish col­ours – Onyx, Pearl­ized Lilac and Metal­lic Sil­ver. The Kobo eReader comes pre-loaded with 100 clas­sic books and can store up to 1000 eBooks. Its soft, quilted back al­lows for an en­joy­able book-like read­ing ex­per­i­ence.

More In­form­a­tion about the Kobo Wire­less eReader:

  • Built in Wire­less: With WiFi 802.11 b/g it sup­ports home net­works, free net­works and most com­mer­cial hot­spots, like those in pub­lic places or cof­fee shops.
  • Easy on the Eyes: The 6” E Ink screen with sharp 16-grey­scale, looks and reads like paper, with no glare, even in bright sun­light.
  • Long Bat­tery Life: Lasts up to two weeks or 10,000 page turns on a single charge, with wire­less turned off.
  • The Biggest Se­lec­tion World­wide: Ac­cess the Kobo store fea­tur­ing over 2.2 mil­lion eBooks plus, bor­row the latest eBooks from pub­lic lib­rar­ies or pur­chase from any store that sup­ports the ePub stand­ard.
  • Easy to Use: Kobo’s el­eg­ant design makes eRead­ing easy with min­imal but­tons and no dis­trac­tions to get in the way of diving into a great read.
  • Light and Com­pact: Just 10 mm thick and weigh­ing less than 221 grams, the Kobo Wire­less eReader is as small as a pa­per­back.
  • Unique Quilted Back: The device’s sig­na­ture quilted back adds su­per­ior com­fort and style to the design and over­all read­ing ex­per­i­ence.
  • Holds up to 10000 eBooks: The device fea­tures 1 GB of built in memory al­low­ing for 1000 eBooks, with ca­pa­city of up to 10000 eBooks with the ad­di­tion of an SD card.
  • Cus­tom­ized Your Read: Choose from five font sizes and two font styles.
  • Dic­tion­ary: Built in dic­tion­ary makes look­ing up defin­i­tions easy!
  • Your Books Forever: You will al­ways be able to ac­cess your lib­rary on­line or by con­nect­ing any sup­por­ted device to your ac­count. Ad­di­tion­ally, you can down­load your eBooks to your desktop for backup.
  • Read Your Doc­u­ments on Kobo: Drag and drop PDF files to your Kobo to read long re­ports, catch up on work or home­work.

About Swin­don

Swin­don Book Co., Ltd. is an es­tab­lished leader in the books and sta­tion­ery trade hav­ing star­ted busi­ness in Hong Kong in 1918. The re­tail out­lets are stra­tegic­ally loc­ated in prime busi­ness and res­id­en­tial dis­tricts. As­so­ci­ated com­pan­ies are Hong Kong Book Centre and Kelly & Walsh Ltd. Be­sides re­tail, the com­pany acts as dis­trib­utor for sev­eral books and sta­tion­ery com­pan­ies. In ad­di­tion to our re­tail stores, we act­ively ser­vice aca­demic in­sti­tu­tions, pro­fes­sional as­so­ci­ations and in­dus­trial or­gan­iz­a­tions in Hong Kong and over­seas through our mail order de­part­ment. More de­tails: http://​www.​swindonbooks.​com/​

About Kobo, Inc.

Kobo is a global eRead­ing ser­vice backed by ma­jor­ity share­holder In­digo Books & Music, Bor­ders Group, REDgroup Re­tail, and Ch­eung Kong Hold­ings. Kobo be­lieves con­sumers should be able to read any book on any device. With a cata­log of over 2.2 mil­lion eBooks, news­pa­pers and magazines, and an open plat­form, Kobo en­ables re­tail­ers, device man­u­fac­tur­ers and mo­bile op­er­at­ors to bring the joy of eRead­ing to cus­tom­ers every­where. For more in­form­a­tion, visit www.​kobo.​com.