Toronto, August 27, 2013 – Kobo, a global leader in eReading, today announced a new partnership with Pocket, a San-Francisco based company that lets users save and consume interesting web content they discover on a variety of devices. Kobo is the first eReading company to bring the convenience of the Pocket platform to its E Ink eReaders as well as its tablets.
“Just like Kobo, Pocket understands that Reading is a passion, something that is coveted, deeply personal, and attacked with voracious appetite. Through our partnership, we are able to help our Readers go beyond the book, and curate content from almost any source - to read later,” said Michael Serbinis, CEO, Kobo. “We are excited to partner with a company that shares our mission to provide Readers with the best reading experience and encourages people to read and read more often.”
Today, people are reading books five times more on eReaders than with apps and more than 90 percent of Kobo customers read every week, with the majority of them reading every day. At the same time, each month Pocket users read the equivalent of three books' worth of content saved from across the Web. With people reading more, at different times and in different ways, Kobo and Pocket understand the importance of offering a convenient platform for Readers to access content easily and on any device they choose—regardless of internet connection.
“This is the first time we’ve partnered directly with a manufacturer to bring Pocket to a native eReading device,” said Nate Weiner, CEO and Founder, Pocket. "Through our work with Kobo, Readers are able to take all of the interesting articles they find on the web and deliver it directly to the native eReading experience.”
With Pocket, Kobo gives Readers a way to save and view the articles they want to read later from their browser and more than 400 other popular apps like Twitter, Flipboard, Pulse and Zite, and view it on their Kobo E Ink eReaders and tablets. When Kobo Readers find an interesting article, they can save it to Pocket then view it as easily as they view any book content on their eReader, whether they are online or offline. The integration with Pocket is available as part of Kobo’s enhanced Reading Life platform in the Articles from Pocket section on the Kobo Aura 6” eReader, and on Kobo Arc 10HD, Kobo Arc 7 and 7HD tablets. Current Pocket users can simply log in for instant access to their list, and new users can sign up for a free Pocket account.
Pocket was founded in 2007 by Nate Weiner to help people save interesting articles, videos and more from the web for later enjoyment. Once saved to Pocket, the list of content is visible on any device – phone, tablet or computer. It can be viewed while waiting in line, on the couch, during commutes or travel – even offline. Pocket currently has more than 9.5 million registered users and is integrated into more than 400 apps including Flipboard, Twitter and Zite. It is available for major devices and platforms including iPad, iPhone, Mac, Kindle Fire, Android, Google Chrome, Safari, Firefox, Opera and Windows.
About Kobo Inc.
Kobo Inc. is one of the world’s fastest-growing eReading services offering 4-million eBooks, magazines and newspapers to millions of customers in 190 countries. Believing that consumers should have the freedom to read any book on any device, Kobo provides consumers with a choice when reading. Kobo offer an eReader for everyone with a wide variety of E Ink eReaders and Google-Certified Android tablets to suit any Reader’s style including the award-winning Kobo Touch™, Kobo Mini, Kobo Glo, Kobo Aura, Kobo Aura HD, Kobo Arc, Kobo Arc 7, Kobo Arc 7HD, and Kobo Arc 10HD. Along with the company’s free top-ranking eReading apps for Apple®, BlackBerry®, Android®, and Windows®, Kobo ensures the next great read is just a page-turn away. Headquartered in Toronto and owned by Tokyo-based Rakuten, Kobo eReaders can be found in major retail chains around the world. For more information, visit www.kobo.com.
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