Toronto, 21 October 2013 – Kobo, a global leader in eReading, today announced that its Kobo Aura HD eReader has won the German Design Award 2014 in the Lifestyle Category. The Kobo Aura HD, the world’s highest-definition 6.8” E Ink eReader, met the German Design Council’s criteria for high quality design, degree of innovation, functionally, and ergonomics. Standing out from 1,900 entries, the Kobo Aura HD represents up to 25 percent of Kobo’s eReading device sales and was named The Best eReader by the Wall Street Journal.
“At Kobo we are passionate about creating the best reading experience possible.” said Pamela Hilborn, Vice President of Product and Design, Kobo. “With the Kobo Aura HD, we took our inspiration from the organic beauty of folded paper — so it's designed to be visually beautiful yet still be extremely comfortable to hold for long periods of time. We couldn’t be more proud to be recognized by the German Design Council with this award.”
The German Design Award will be presented to Kobo as part of the German Design Awards Gala on February 7, 2014 in Frankfurt. Between February 7 and March 14, the public will have a chance to vote for the winner of the Public’s Choice Award. Voting will take place at www.designpreis.de. For more on the inspiration behind Kobo’s design of the Kobo Aura HD, check out this video with Pamela Hilborn: http://www.youtube.com/watch?v=bdpjaSn9w6w
KOBO AURA HD – THE eREADER RE-IMAGINED
Designed for the most passionate Reader, the Kobo Aura HD delivers a superior eReading experience with the highest resolution display available on the market in an E Ink eReader. At 265 dpi and 1440x1080 resolution, and with a 6.8” Pear E Ink touchscreen, the Kobo Aura HD offers 30 percent more reading surface and the closest experience to print-on-paper. Images and text are showcased beautifully and the ClarityScreen+ delivers a crisp, clear and glare-free eReading experience. The display has the most durable E Ink eReader screen on the market as proven by an independent test that revealed the screen stood up to drops from 3” up to 2.4 times better than the competition. Available in Ivory, Espresso and Onyx, the Kobo Aura HD was designed to fit perfectly in the Reader’s hand, just as a hardcover book does, offering a truly ergonomic design and immersive reading experience. The Kobo Aura HD is available at German retailers including Media Markt, Redcoon, and Saturn for €169.99 (MSRP).
About Kobo Inc.
Kobo Inc. is one of the world’s fastest-growing eReading services offering nearly 4-million eBooks, magazines and newspapers to millions of customers in 190 countries. Believing that consumers should have the freedom to read any book on any device, Kobo provides consumers with a choice when reading. Kobo offers an eReader for everyone with a wide variety of E Ink eReaders and Google-Certified Android tablets to suit any Reader’s style including the award-winning Kobo Touch™, Kobo Mini, Kobo Glo, Kobo Aura, Kobo Aura HD, Kobo Arc, Kobo Arc 7, Kobo Arc 7HD, and Kobo Arc 10HD. Along with the company’s free top-ranking eReading apps for Apple®, BlackBerry®, Android®, and Windows®, Kobo ensures the next great read is just a page-turn away. Headquartered in Toronto and owned by Tokyo-based Rakuten, Kobo eReaders can be found in major retail chains around the world. For more information, visit www.kobo.com.
About German Design Council.
Several years of experience, expertise and a strong sense of service define the renown of the German Design Council and set it apart as the host of the German Design Award. Commissioned by the highest authority to represent new developments in the German design industry. Established on the initiative of the German Bundestag (the lower house of German parliament) as a foundation in 1953, it supports the industry in all design matters and is one of the world’s leading competence centers for communication in the field of design. Through exhibitions, conferences, competitions and publications, the German Design Council repeatedly draws attention to the topic of design. Foundation members include a total of approximately 200 companies, associations, designers and institutions; for all of them design represents more than merely pretty wrapping, but a decisive economic and cultural factor as well as a distinct unique selling proposition.