May 18, 2011

Kobo #1 Rated eReading App on iTunes App Store

New Version 4.4 Hits Milestones with 750,000 Downloads in 7 Days, Highest Reviewed eReading App in 3 Largest English Language Markets

Kobo, a global leader in eRead­ing with more than 3.5 mil­lion read­ers world­wide, today an­nounced that Read­ing Life, an in­dustry-first so­cial read­ing app for the iOS plat­form and An­droid™, has moved into the top rated po­s­i­tion in the Apple iTunes App Store℠.

Kobo’s new­est re­lease, in the mar­ket for 7 days, beat out Amazon’s Kindle, iBooks® and Google Books™ to top the charts with very pos­it­ive re­views of ver­sion 4.4 of the so­cial app. This new Read­ing Life app has added deep Twit­ter in­teg­ra­tion and greater cus­tom­iz­a­tion op­tions which are driv­ing fast ad­op­tion by read­ers around the world.

“Kobo has been fo­cused on cre­at­ing the best ex­per­i­ence in eRead­ing since day one. We’re read­ers at heart and we build apps for other read­ers to enjoy. This pas­sion­ate com­munity has spoken: they love our app the best,” said Mi­chael Serbinis, CEO of Kobo.

The Kobo app with Read­ing Life has a 4.5 star rat­ing, the highest among eRead­ing apps in the iTunes store. Less than 48 hours after launch, hun­dreds of pos­it­ive re­views began an in­flux of sup­port for Kobo’s latest hit — with re­views tout­ing the app’s nav­ig­a­tion and ease-of-use. Users also praised the app’s new abil­ity to or­gan­ize shelves in their lib­rary; call­ing it out as the Kobo app’s top value. More than 25,000 cus­tom book­shelves have been cre­ated in just one week.

In the last 7 days:
• Nearly 750,000 users have down­loaded the app, a 20% jump from ver­sion 4.3
• More than 1,100 4- and 5-star re­views have been pos­ted
• Users now spend 10% more time in the Kobo ap­plic­a­tion
• Ver­sion 4.4 is the highest re­viewed eRead­ing app in the United States, the United King­dom and Canada
• Kobo’s app has claimed the highest rat­ing avail­able – 5-stars – in Canada

Kobo is one of the largest eBook re­tail­ers in the world, selling more than 2.3 mil­lion eBooks in more than 200 coun­tries. Kobo makes free eRead­ing ap­plic­a­tions for Mac, PC, smart­phones and tab­lets.

The Kobo eRead­ing app for iPhone®, iPad® and iPod Touch® can be down­loaded for free from www.​kobo.​com or the iTunes App Store. Cus­tom­ers who cur­rently have Kobo on their iPad or iPhone can down­load the up­date dir­ectly on their device.

About Kobo, Inc.:
Kobo is a global eRead­ing ser­vice with more than 2.3 mil­lion eBooks, magazines and news­pa­pers – one of the largest eRead­ing cata­logues in the world. Kobo be­lieves con­sumers should have the free­dom to read any book on any device and has at­trac­ted mil­lions of read­ers from over 100 coun­tries across the globe. Kobo has top ranked eRead­ing ap­plic­a­tions for iPad, iPhone, Black­Berry, An­droid, Win­dows and MacOS, and is the eRead­ing ap­plic­a­tion of choice for lead­ing tab­let OEMs. The Kobo Wire­less eReader is also avail­able at lead­ing re­tail­ers in­clud­ing In­digo, Wal­mart, Best Buy, Bor­ders, WH­S­mith, Angus & Robertson’s and Whit­coull’s. Kobo’s in­nov­at­ive Read­ing Life is an in­dustry-first com­pre­hens­ive so­cial eRead­ing ex­per­i­ence – Kobo users can earn awards simply for time spent read­ing and en­cour­aging oth­ers. Kobo is backed by ma­jor­ity share­holder In­digo Books & Music Inc, Ch­eung Kong Hold­ings, and in­sti­tu­tional in­vestors.

For more in­form­a­tion about Kobo, visit kobo.​com

iPad, iPhone, iPod Touch and iBooks are re­gistered trade­marks of Apple, Inc. iTunes App Store is a ser­vice mark of Apple, Inc. Google Books is a trade­mark of Google Inc. An­droid is a trade­mark of Google Inc.