December 03, 2010

Kobo and Swindon Book Co. Ltd Bring Exceptional Value and Style to Hong Kong Readers Offering the New Kobo Wireless eReader

Hong Kong Customers Can Now Purchase the Kobo Wireless eReader for Just $1,550 HKD

Kobo, a global eRead­ing ser­vice, today an­nounced a stra­tegic new part­ner­ship in Hong Kong with Swin­don Book Co., Ltd./Kelly & Walsh, bring­ing the re­gion its first high-qual­ity, af­ford­able and name brand eReader. The Kobo Wire­less eReader is now avail­able at Swin­don Book Co. Ltd. Re­tail out­lets and on­line at www.​swindonbooks.​com. Priced at just $1,550 HKD, the styl­ized, Kobo Wire­less eReader provides value and func­tion­al­ity.

Swin­don Book Co., Ltd. is HK’s lead­ing Eng­lish lan­guage book­store. Like Kobo, Swin­don is pas­sion­ate about read­ing and help­ing cus­tom­ers ex­plore and em­brace their read­ing pref­er­ences. Today Swin­don brings its cus­tom­ers the old and the new — host­ing the Fourth In­ter­na­tional An­ti­quar­ian Book­fair at Hong Kong’s Pa­cific Place Con­fer­ence Cen­ter — and em­bra­cing di­gital books with the launch of the new Kobo Wire­less eReader.

“There is an in­cred­ible ap­pet­ite for eRead­ers and eBooks in Hong Kong but until today, a lim­ited se­lec­tion of over priced eRead­ers has curbed ad­op­tion,” said Chris Li of Swin­don Book Co., Ltd. “By mak­ing the Kobo Wire­less eRead­ing eas­ily avail­able to cus­tom­ers at Swin­don’s re­tail and on­line out­lets, we are solv­ing this prob­lem and meet­ing cus­tomer de­mand.”

With the Kobo Wire­less eReader cus­tom­ers can shop and read on the go choos­ing from Kobo’s global book­store which of­fers more than 2.2 mil­lion titles, in­clud­ing today’s hot­test new re­leases and best sellers, and over 1 mil­lion en­ga­ging free clas­sics. The titles are cur­rently avail­able in Eng­lish and af­ford­ably priced and cus­tom­ers are billed in HK dol­lars.

“Kobo’s global cap­ab­il­it­ies have been fur­ther demon­strated by our part­ner­ship with Swin­don Books Ltd., in Hong Kong, where we have iden­ti­fied com­pel­ling or­ganic growth po­ten­tial,” said Mi­chael Tamblyn, Kobo’s Ex­ec­ut­ive Vice Pres­id­ent of Con­tent, Sales and Mer­chand­ising. “Kobo has been warmly wel­comed by Hong Kong pub­lish­ers and we look for­ward to adding local lan­guage con­tent to our ex­tens­ive cata­logue in this mar­ket.”

De­signed by book lov­ers, the Kobo Wire­less eReader of­fers an ex­cep­tional cus­tomer ex­per­i­ence fea­tur­ing an eInk screen that reads like paper and is easy on the eyes, easy-to-use nav­ig­a­tion with seam­less page turns, and a mod­ern design in three styl­ish col­ours – Onyx, Pearl­ized Lilac and Metal­lic Sil­ver. The Kobo eReader comes pre-loaded with 100 clas­sic books and can store up to 1000 eBooks. Its soft, quilted back al­lows for an en­joy­able book-like read­ing ex­per­i­ence.

More In­form­a­tion about the Kobo Wire­less eReader:

  • Built in Wire­less: With WiFi 802.11 b/g it sup­ports home net­works, free net­works and most com­mer­cial hot­spots, like those in pub­lic places or cof­fee shops.
  • Easy on the Eyes: The 6” E Ink screen with sharp 16-grey­scale, looks and reads like paper, with no glare, even in bright sun­light.
  • Long Bat­tery Life: Lasts up to two weeks or 10,000 page turns on a single charge, with wire­less turned off.
  • The Biggest Se­lec­tion World­wide: Ac­cess the Kobo store fea­tur­ing over 2.2 mil­lion eBooks plus, bor­row the latest eBooks from pub­lic lib­rar­ies or pur­chase from any store that sup­ports the ePub stand­ard.
  • Easy to Use: Kobo’s el­eg­ant design makes eRead­ing easy with min­imal but­tons and no dis­trac­tions to get in the way of diving into a great read.
  • Light and Com­pact: Just 10 mm thick and weigh­ing less than 221 grams, the Kobo Wire­less eReader is as small as a pa­per­back.
  • Unique Quilted Back: The device’s sig­na­ture quilted back adds su­per­ior com­fort and style to the design and over­all read­ing ex­per­i­ence.
  • Holds up to 10000 eBooks: The device fea­tures 1 GB of built in memory al­low­ing for 1000 eBooks, with ca­pa­city of up to 10000 eBooks with the ad­di­tion of an SD card.
  • Cus­tom­ized Your Read: Choose from five font sizes and two font styles.
  • Dic­tion­ary: Built in dic­tion­ary makes look­ing up defin­i­tions easy!
  • Your Books Forever: You will al­ways be able to ac­cess your lib­rary on­line or by con­nect­ing any sup­por­ted device to your ac­count. Ad­di­tion­ally, you can down­load your eBooks to your desktop for backup.
  • Read Your Doc­u­ments on Kobo: Drag and drop PDF files to your Kobo to read long re­ports, catch up on work or home­work.

About Swin­don

Swin­don Book Co., Ltd. is an es­tab­lished leader in the books and sta­tion­ery trade hav­ing star­ted busi­ness in Hong Kong in 1918. The re­tail out­lets are stra­tegic­ally loc­ated in prime busi­ness and res­id­en­tial dis­tricts. As­so­ci­ated com­pan­ies are Hong Kong Book Centre and Kelly & Walsh Ltd. Be­sides re­tail, the com­pany acts as dis­trib­utor for sev­eral books and sta­tion­ery com­pan­ies. In ad­di­tion to our re­tail stores, we act­ively ser­vice aca­demic in­sti­tu­tions, pro­fes­sional as­so­ci­ations and in­dus­trial or­gan­iz­a­tions in Hong Kong and over­seas through our mail order de­part­ment. More de­tails: http://​www.​swindonbooks.​com/​

About Kobo, Inc.

Kobo is a global eRead­ing ser­vice backed by ma­jor­ity share­holder In­digo Books & Music, Bor­ders Group, REDgroup Re­tail, and Ch­eung Kong Hold­ings. Kobo be­lieves con­sumers should be able to read any book on any device. With a cata­log of over 2.2 mil­lion eBooks, news­pa­pers and magazines, and an open plat­form, Kobo en­ables re­tail­ers, device man­u­fac­tur­ers and mo­bile op­er­at­ors to bring the joy of eRead­ing to cus­tom­ers every­where. For more in­form­a­tion, visit www.​kobo.​com.