September 02, 2014

KOBO ANNOUNCES EXCLUSIVE PARTNERSHIP WITH READING EGGS TO HELP YOUNG READERS COME OUT OF THEIR SHELL THIS SCHOOL YEAR

Toronto, September 2, 2014Kobo, a global leader in eReading, today announced it has signed an agreement with Blake eLearning to make more than 120 of their award-winning Reading Eggs eBooks available to millions of Kobo Readers worldwide. For the first time, the popular Reading Eggs eBooks will be available in the digital format outside of the Reading Eggs program and are available exclusively on Kobo.

 

Developed by a highly experienced team of educational teachers, writers and developers, the Reading Eggs program focuses on a core reading curriculum of phonics and word memorization so that kids learn skills and strategies essential for sustained reading success. It directly supports what children learn at school and will help to improve a child’s results at school.

 

Enjoy 4 FREE downloads now

To celebrate this exclusive partnership, Reading Eggs is offering a bundle of 4 free educational eBooks to Kobo customers – with additional free and paid titles also available at Kobo.com. Children can get started on Reading Eggs’ Alphabet, Concept, Math and Leveled eBooks with the introductory title from each one free.

 

More about the series:

 

  • Alphabet eBooks - Research shows that knowing the alphabet, especially the sound and shape of each letter, is a strong indicator for success at school. The 26 Reading Eggs Alphabet eBooks provide a powerful tool to help children build these skills. Building phonemic awareness – the ability to hear and say the different sounds in words – is the second skill all children need to learn to read.
  • Math eBooks - Make math fun, relevant and colourful with these Math Concept eBooks. The series introduces early math concepts in a bright and stimulating format, covering early math skills such as counting, number recognition, colours, shapes and more! The 22 Reading Eggs Mathseeds Concept eBooks provide a powerful tool to help children build these skills.
  • Concept eBooks - Research shows that having a rich vocabulary is a key building block for all learning. There are many simple concepts that young children need to learn and knowing these will help with success at school. The Reading Eggs Concept eBooks provide a powerful tool to help children build these skills. As children read and re-read each eBook, they are building essential early reading skills, including learning new words and matching spoken words to print.
  • Leveled eBooks - Children who are beginning their reading journey need eBooks that promote reading success. The best way to achieve this is to provide children with eBooks at their reading proficiency level. Reading Eggs Leveled eBooks provide a powerful tool to help children build their early reading skills. Children can read and re-read each Leveled eBook to improve their reading fluency and experience reading success. With 10 titles at each reading level (1 - 6), the Reading Eggs Leveled eBooks provide a wealth of titles for your young reader.

 

Readers can enjoy these illustrated books on Kobo devices such as the full-colour Kobo Arc 7HD Android tablet, or via free reading apps available for most popular tablets and smartphones.

 

“We’re thrilled to be teaming up with Reading Eggs for this exclusive partnership” said Antonia Fowler, Merchandiser, Children’s Books, Kobo “Like Kobo, Reading Eggs are leaders in their field—perfectionists, dedicated to doing one thing better than anyone else in the world, and we truly believe this is what makes them an ideal addition to our Kids’ Store educational lineup.“

 

 “The Reading Eggs program not only helps children learn to read, it also develops positive attitudes about reading and learning. It makes perfect sense to us to be working with Kobo, who share our values about the importance of reading and the desire to encourage the next generation of readers,” said Matthew Sandblom, CEO, Blake eLearning.

 

The Kobo’s Kids Store, which offer nearly 100,000 titles, makes it easier to find the next great book for children and young adult Readers, with the latest bestselling series, Read Along books, and colourful picture-books. Kobo offers parents the ability to set up dedicated accounts for their kids so that they can safely explore within the Kobo eBookstore. Kobo gives parents the ability to set spending allowances for their kids, pre-select eBooks, and adjust search settings to keep their kids reading safely.  Parents can also set reading goals for kids and track their progress with engaging reading stats – all features designed to make eReading an educational, fun, and friendly experience. The dedicated Kids’ Store is currently available in North America and the UK.

 

About Rakuten Kobo Inc.
Rakuten Kobo Inc. is one of the world’s fastest-growing eReading services offering more than 4-million eBooks and magazines to millions of customers in 190 countries.  Believing that consumers should have the freedom to read any book on any device, Kobo provides consumers with a choice when reading. Kobo offers an eReader for everyone with a wide variety of E Ink eReaders and Google-Certified Android tablets to suit any Reader’s style including the award-winning Kobo Touch™, Kobo Mini, Kobo Glo, Kobo Aura, Kobo Aura HD, Kobo Aura H2O, Kobo Arc, Kobo Arc 7, Kobo Arc 7HD, Kobo Arc 10HD, and the new Kobo Aura H2O. Along with the company’s free top-ranking eReading apps for Apple®, BlackBerry®, Android®, and Windows®, Kobo ensures the next great read is just a page-turn away. Headquartered in Toronto and owned by Tokyo-based Rakuten, Kobo eReaders can be found in major retail chains around the world. For more information, visit www.kobo.com.

 

About Blake eLearning

Blake eLearning is a highly experienced team that specializes in creating quality literacy products for schools and educators throughout the world. Our educational books are successful in all major English speaking markets. Our company is a recognized leader in creating innovative, exciting programs that both teachers and children enjoy using.

 

The Reading Eggs program has been developed by a highly experienced team of teachers, educational writers, animators and web developers. The Reading Eggs program focuses on a core reading curriculum of skills and strategies essential for sustained reading success.

 

For more information please contact:

Rene d’Entremont

Senior Manager, Public Relations

416-977-8737 x3587

rdentremont@kobo.com

 

Edward Howard

Business Development

917 338 4190

edward.howard@readingeggs.com