May 12, 2011

Kobo Expands Social Experience On iOS Adds Twitter, Library Management and New Sharing Features

Adds Twitter, Library Management and New Sharing Features

Kobo, a global leader in eRead­ing with over 3.5 mil­lion read­ers world­wide, an­nounced today new en­hance­ments to its in­dustry-lead­ing eRead­ing apps for iOS devices. These en­hance­ments in­clude ex­tend­ing Read­ing Life to Twit­ter, en­abling users to share quotes, pas­sages, notes, book cov­ers and awards eas­ily to their twit­ter feed.

The launch of Kobo’s Read­ing Life marked the in­dustry’s first com­pre­hens­ive so­cial eRead­ing ex­per­i­ence. Nearly all of Kobo’s iPad and iPhone users have star­ted using Read­ing Life and to date, nearly 5 mil­lion awards have been col­lec­ted by loyal read­ers every­where. Kobo has also seen a dra­matic in­crease – over 50% – in users’ read­ing time since the launch of Read­ing Life in Decem­ber. Kobo plans to roll out new in­nov­at­ive fea­tures for Read­ing Life and bring the pro­gram to new part­ners, plat­forms and lan­guages throughout 2011.
Kobo users have achieved im­press­ive mile­stones in the short time of Read­ing Life’s ex­ist­ence, in­clud­ing the Jug­ger­naut award – awar­ded to thou­sands of users who have read over 10,000 pages in a few short months. Users of Read­ing Life are so­cial but­ter­flies – 98% of Kobo app users ac­cess Read­ing Life on a reg­u­lar basis and over 90% of users who have con­nec­ted Read­ing Life to Face­book share reg­u­larly.

“Read­ing Life is help­ing us bring the cul­ture of books – bey­ond just buy­ing and read­ing – to ebooks. Our cus­tom­ers have re­spon­ded with amaz­ing en­gage­ment, but also a sub­stan­tial in­crease in time spent read­ing. Bring­ing Twit­ter to Read­ing Life will en­able our cus­tom­ers to reach out to friends in real-time, en­abling new op­por­tun­it­ies for con­ver­sa­tion and dis­cov­ery,” said Mi­chael Serbinis, CEO, Kobo, Inc.

This latest re­lease in­cludes the fol­low­ing fea­tures:

• Eas­ily share the Read­ing Life Mo­saic via Twit­ter with fol­low­ers
• Share your latest read with fol­low­ers
• Share your fa­vor­ite quotes and pas­sages, notes and thoughts with fol­low­ers
• Eas­ily Share Awards – just for time spent read­ing
• View awards friends have earned by tap­ping on the shared award from the Activ­ity feed on iPhone or iPad
• Chat with friends about great new reads
• Pur­chase or start read­ing books re­com­men­ded by friends simply by tap­ping on the shared book cover from the Activ­ity feed
• Or­gan­ize your grow­ing lib­rary by cre­at­ing and per­son­al­iz­ing shelves of books, news­pa­pers, magazines and doc­u­ments – to your taste
Kobo’s store of­fers a se­lec­tion of over 2.3 mil­lion eBooks, with titles ran­ging from the NYT best­seller list, the hot­test new re­leases, thrillers, ro­mance and more. Plus, Kobo also of­fers ac­cess to the most pop­u­lar news­pa­pers and magazines. Since its launch in 2009, Kobo has been ded­ic­ated to an open cloud-based plat­form, en­abling users to read on any device and with open stand­ards that give users free­dom to build their life­time lib­rar­ies as they choose.
The Kobo eRead­ing app for iPhone, iPad, and iT­ouch can be down­loaded for free from www.​kobo.​com or the iTunes App Store. Cus­tom­ers who cur­rently have Kobo on their iPad or iPhone can down­load the up­date dir­ectly on their device.

About Kobo, Inc.

Kobo, is a global eRead­ing ser­vice with more than 2.3 mil­lion eBooks, magazines and news­pa­pers – one of the largest eRead­ing cata­logues in the world. Kobo be­lieves con­sumers should have the free­dom to read any book on any device and has at­trac­ted mil­lions of read­ers from over 100 coun­tries across the globe. Kobo has top ranked eRead­ing ap­plic­a­tions for iPad, iPhone, Black­berry, An­droid, Win­dows, MacOS and is the eRead­ing ap­plic­a­tion of choice for lead­ing tab­let OEMs. The Kobo Wire­less eReader is also avail­able at lead­ing re­tail­ers in­clud­ing In­digo, Fu­ture Shop, Wal­mart, Best Buy, Bor­ders, WH­S­mith, Angus & Robertson’s, and Whit­coull’s. Kobo’s re­cently an­nounced, in­nov­at­ive Read­ing Life, marked the launch of an in­dustry first com­pre­hens­ive so­cial eRead­ing ex­per­i­ence – Kobo users can earn awards simply for time spent read­ing. Kobo is backed by ma­jor­ity share­holder In­digo Books & Music Inc, Ch­eung Kong Hold­ings, and in­sti­tu­tional in­vestors. For more in­form­a­tion, visit www.​kobo.​com.