KOBO INSTILLS A LOVE OF READING IN KIDS: DIGITAL READING AMONGST CHILDREN ON THE RISE GLOBALLY
Get your kids reading with great summer Kobo Mini and Kobo Touch eReader offers
Toronto, June 20, 2013 – Kobo, a global leader in eReading, wants kids to reach the Cornucopia, tour the Chocolate Factory, and visit the City of Bones with great eReader savings. With the number of children reading digitally on the rise and summer holidays around the corner, parents need look no further than a Kobo eReader to fill those hours in the car, on the beach, or hanging out in the backyard.
Until July 18, the Kobo Mini is available for $39.99 and the Kobo Touch for $69.99 at top Canadian retailers: Chapters-Indigo-Coles, Best Buy, Future Shop, Staples, Target (Mini only), The Source, Toys”R”Us, and at Kobo.com. In the U.S., parents can also take advantage of the $39.99 Kobo Mini summer offer at Kobo.com*.
*In-store and online availability varies by retailer. Please check local retailer for details. Offer available while supplies last.
“As both a parent and educator I recommend the Kobo Mini. My daughters Katie 8 & Andie 7 have both enjoyed testing out this Kobo. Katie loves to read so for her this was a natural extension of her reading activities. Andie is a reluctant reader, but using the Kobo these past few weeks has made our mandatory 15 mins of reading each night less of a chore. She likes the empowerment she feels holding the mini on her own and choosing what to read and when. This is the perfect sized ereader for her with controls she is able to easily navigate.” – PTPA parent tester of the Kobo Mini
KIDS ENJOY READING DIGITALLY
A recent report from Kobo, The Children’s Digital Book Market: The future looks bright, indicates that the availability of children’s titles, the advancement of eBook innovation, and the willingness of parents to provide eReaders to their kids prompted an industry-wide growth in revenue for children’s digital publishing in 2012. In Canada and the U.S., eBook sales for children have increased tenfold since 2010.
In support of this study, Kobo worked with Parent Tested Parent Approved™ (PTPA), North America’s largest volunteer parent testing community with more than 60,000 parents, to survey families about their kids’ digital reading habits. For many parents, the rationale for buying eBooks include the ability to have many books on a single portable device (20%), fostering their children’s love of reading (13%), and enjoying the overall reading experience (13%). PTPA survey respondents listed enjoyment (58%), learning (54%), and comprehension (46%) as the most important aspects of their child’s reading life. The survey also found that children spend a significant amount of time engrossed in books, with 28% reading more than three hours per week, and another 20% reading two to three hours per week.
“As a parent of three, I’m constantly looking for new ways to encourage the love of reading in my kids. At the same time, I am also trying to manage the amount of time that they spend on electronics and in front of screens. eReaders like Touch and Mini let them have instant access to their favourite stories without the distractions that other devices provide,” said Michael Tamblyn, Chief Content Officer, Kobo. “Even with a range of ages, they have all found books they like, so the eReaders in our house are now filled with Percy Jackson, Emily Windsnap, and Geronimo Stilton.”
With an eReader in hand, introducing kids to new places, adventures and literary friends this summer is just a click away. Kobo’s robust library offers great children’s book options. Top choices for kids who like to take magical journeys filled with pirates, vampires, dwarves, detective mice, queens, kings, and a few corrupt wizards include: Wonder by R. J. Palacio, Thea Stilton and the Legend of the Fire Flowers – A Geronimo Stilton Adventure by Thea Stilton, and City of Bones by Cassandra Clare. For teens that love rooting for “Katniss, the girl who was on fire!” or running alongside the wolf pack, top picks this summer include: Beautiful Creatures by Kami Garcia and Margaret Stohl and the second installment of the Hunger Games Trilogy, Catching Fire by Suzanne Collins.
KOBO MINI – SMALL IS A BIG DEAL
The PTPA-approved Kobo Mini is the perfect device to introduce kids to eReading. It’s the world’s smallest and lightest full-featured E Ink eReader, and is highly-portable and easy for first-time readers to hold and read – offering the full Kobo experience at a great value. Just like reading print on paper, the no-glare 5” E Ink screen is easy on the eyes – even in bright sunlight – which makes it perfect for outdoor summertime reading. The Kobo Mini comes in black or white and offers a selection of three stylish SnapBacks in Teal, Ruby Red, and Purple.
KOBO TOUCH – THE MOST NATURAL READING EXPERIENCE
The award-winning Kobo Touch is the industry’s first touch-screen eReader, and is equipped with a no-glare 6” Pearl E Ink touchscreen that offers the closest experience to reading print on paper. This eReader includes Kobo’s latest software, offering more ways to personalize the reading experience, get recommendations, and discover new content. The Kobo Touch offers a distraction-free reading experience and holds up to 1,000 books.
About Kobo Inc.
Kobo Inc. is one of the world’s fastest-growing eReading services offering more than 3.5-million eBooks, magazines and newspapers to millions of customers in 190 countries. Believing that consumers should have the freedom to read any book on any device, Kobo provides consumers with a choice when reading. From its Family of eReaders, which includes the Kobo Touch™, Kobo Mini, Kobo Glo, Kobo Arc, and Kobo Aura HD, to its free, top-ranked eReading applications for Apple®, BlackBerry®, Android®, and Windows® products, Kobo ensures the next great read is just a page-turn away. Headquartered in Toronto and owned by Tokyo-based Rakuten, Kobo eReaders can be found in major retail chains around the world.