December 14, 2015

KOBO KEEPS FLIPKART EBOOKS CUSTOMERS READING ON ITS WORLD-CLASS DIGITAL READING PLATFORM

Flipkart eBooks customers will enjoy a seamless transfer of their libraries to Kobo's eReading service, gaining access to a catalogue of more than 3.7 million titles

By Rakuten Kobo Inc

Toronto, Dec 11, 2015 – Rakuten Kobo Inc., a global leader in eReading, is working closely with Flipkart, India’s leading e-commerce marketplace, to transfer Flipkart’s eReading App customers to the Kobo platform. Readers in India will be able to choose from more than 3.7 million titles – including the most popular bestsellers, literary works, non-fiction, comics, and graphic novels – enabling them to continue their literary journeys with Kobo’s apps for Windows, Android, Blackberry, and iOS.

Flipkart, India's most trusted website that offers a wide range of products including electronics, books, clothes, accessories, home furnishing and more, stopped selling eBooks on December 10, 2015. Kobo and Flipkart are working together to ensure a smooth transition of users’ libraries to the Kobo platform. On December 17, Flipkart will send each user a unqiue link and details on how to access their new library with Kobo. Customers will be able to access their existing Flipkart library until February 28, 2016.

“Flipkart has brought together some of India’s most passionate readers. Rakuten Kobo is pleased to introduce them to our store of millions of books across all genres so they can keep reading digitally,” said Michael Tamblyn, President, Rakuten Kobo. “Together with Flipkart, we will ensure that people continue to read on any device with no interruptions, with the only thing to consider being what great book to read next.”
 

For more information, please visit:

Kobo - https://www.kobo.com/help/FlipkartFAQ

Flipkart eBooks - http://www.flipkart.com/ebooks/apps

 

About Rakuten Kobo Inc. 
Rakuten Kobo Inc. is one of the world’s fastest-growing eReading services offering more than 4.7 million eBooks and magazines to millions of customers in 190 countries.  Believing that consumers should have the freedom to read any book on any device, Kobo provides consumers with a choice when reading. Kobo offers an eReader for everyone with a wide variety of E Ink eReaders to suit any Reader’s style including the Kobo Aura, Kobo Aura HD, Kobo Aura H2O, Kobo Glo HD, and Kobo Touch 2.0. Along with the company’s free top-ranking eReading apps for Apple®, BlackBerry®, Android®, and Windows®, Kobo ensures the next great read is just a page-turn away. Headquartered in Toronto and owned by Tokyo-based Rakuten, Kobo eReaders can be found in major retail chains around the world. For more information, visit www.kobo.com. 

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Media Contact 

René d’Entremont 

Rakuten Kobo Inc. 

Senior PR Manager 

416.977.8737 x 3587 
rdentremont@kobo.com