April 11, 2011

Kobo Kicks Off European Expansion at the London Book Fair

Local content stores to launch in May starting with Germany and Spain

Kobo, the leader in global eRead­ing, today an­nounced its plans to launch local con­tent stores in Ger­many and Spain start­ing in May 2011, with local stores for France, Italy and the Neth­er­lands fol­low­ing shortly after. Kobo’s European stores will offer cus­tom­ers a rich as­sort­ment of local con­tent, mer­chand­ised to the tastes and pref­er­ences of read­ers across Europe. Kobo has partnered with European pub­lish­ers to offer a wide range of titles on a se­lec­tion of loc­al­ized ap­plic­a­tions for today’s pop­u­lar eRead­ing devices. This launch marks the be­gin­ning of Kobo’s European ex­pan­sion with other coun­tries to fol­low.

Kobo will be in the Di­gital Zone & Theater Booth #Y655. At­tendees who stop by and check in via Foursquare will re­ceive Kobo mer­chand­ise. In ad­di­tion, Mi­chael Tamblyn, Ex­ec­ut­ive Vice Pres­id­ent of Con­tent, Sales and Mer­chand­ising for Kobo is sched­uled to speak at the Lon­don Book Fair Sup­ply Chain Sem­inar on Wed­nes­day, April 13 at 11:10 a.m. in Crom­well Room 1.

“European read­ers have been look­ing for an eBook ser­vice that en­com­passes the full range of mo­bile devices, tab­lets, and eRead­ers – we are happy to step up and ful­fill that need. This an­nounce­ment marks Kobo’s entry into the European mar­ket and an in­dustry first. In provid­ing local con­tent and read­ing ex­per­i­ences for European read­ers, Kobo con­tin­ues to build on the vis­ion of giv­ing people around the world the free­dom to read on any device, and share their love of read­ing with friends,” said Mi­chael Serbinis, CEO, Kobo.

Today, Kobo has over 3 mil­lion users, and cus­tom­ers in over 100 coun­tries world­wide – in a year of dra­matic growth, Kobo added just over one mil­lion of those users in less than 90 days. In ad­di­tion to its global store, Kobo already of­fers loc­ally mer­chand­ised Eng­lish lan­guage stores in the US, Canada, UK, Aus­tralia, New Zea­l­and and Hong Kong. The Kobo store of­fers a se­lec­tion of over 2.3 mil­lion eBooks, news­pa­pers and magazines with titles ran­ging from the NYT best­seller list, the hot­test new re­leases, thrillers, ro­mance and over a mil­lion free books. Since its launch in 2009, Kobo has been ded­ic­ated to an open cloud-based plat­form, en­abling users to read on any device, and with open stand­ards that give users free­dom to build their life­time lib­rar­ies as they choose.

Kobo is chan­ging eRead­ing with Kobo Read­ing Life, an in­dustry-first so­cial ex­per­i­ence that lets pas­sion­ate read­ers track and share their love of read­ing. With Read­ing Life, Kobo users can con­nect with friends or book clubs and dis­cuss their fa­vor­ite books on Face­book. Stat­ist­ics help users track their Read­ing Life, and earn awards – just for spend­ing time read­ing.

Kobo users can down­load free eRead­ing ap­plic­a­tions at www.​kobo.​com for most smart­phones, net­books, tab­lets, desktops and laptops. Kobo also sup­ports a wide range of ded­ic­ated eRead­ers like the Sony eReader and Nook, and has partnered with device OEMs like Sam­sung and RIM. The pop­u­lar Kobo Wire­less eReader is avail­able in stores around the world such as Wal­mart, In­digo Books & Music, Bor­ders, Angus & Robertson, Whit­coulls, and Swin­don, and will soon be avail­able across Europe.

About Kobo Inc.
Kobo is a global eRead­ing ser­vice with more than 2.3 mil­lion eBooks, magazines and news­pa­pers – one of the largest eRead­ing cata­logues in the world. Kobo be­lieves con­sumers should have the free­dom to read any book on any device and has at­trac­ted mil­lions of read­ers from over 100 coun­tries across the globe. Kobo has top ranked eRead­ing ap­plic­a­tions for iPad, iPhone, Black­berry, An­droid, Palm WebOS, Win­dows, MacOS and is the eRead­ing ap­plic­a­tion of choice for lead­ing tab­let OEMs. The Kobo eReader is also avail­able at lead­ing re­tail­ers in­clud­ing In­digo, Wal­mart, Best Buy, Bor­ders, WH­S­mith, Angus & Robertson’s, and Whit­coull’s. For more in­form­a­tion on Kobo, please visit www.​kobo.​com.