June 17, 2014

Kobo Kids’ Store Now Available in the UK

Fun and friendly experience allows kids to safely search for popular, age-appropriate series and beloved characters

TORONTO - June 18, 2014Kobo, a global leader in eReading, today announced its Kids’ Store is now available to readers in the UK. With nearly 100,000 titles including popular books such as Gangsta Granny by David Walliams and City of Heavenly Fire by Cassandra Clare, the Kids’ Store is equipped with safe-search features designed to allow kids to easily browse and find age-appropriate books. Kobo makes it easy for children and young adult Readers to find the next great book – from the latest bestselling series to “read along” books to colourful picture-books.

With dedicated kids’ accounts, parents can set spending allowances – giving children the freedom to make their own choices of what to read next. The Kobo’s Kids’ catalogue can be enjoyed on award-winning devices such as the Kobo Aura E Ink eReader or Kobo Arc 7HD tablet, or with Kobo’s free top-ranked reading apps built for the most popular tablets and smartphones.

"As a parent and booklover, I am constantly looking for ways to keep my kids reading within a fun, safe environment as I do my part to try to grow the next generation of readers," said Michael Tamblyn, President and Chief Content Officer, Kobo. "The Kobo Kids’ store allows me or my kids to search and browse for ebooks in a way that makes sense, whether by age group, series, or popular characters. Letting them choose their own books also makes for a more engaged reading experience. Our mission is to get more people reading more often, and we truly believe UK parents and children will love having an ebook experience just for them."

KIDS LOVE READING FOR FUN
Per Scholastic research published in a Kobo whitepaper titled The Children’s Digital Book Market: The Future Looks Bright, one in five children who have read an eBook said that they tend to read more books for fun. In addition, almost half of all children ages six to 17 said they would read more books for fun if they had greater access to eBooks.

For more information, please visit: www.kobo.com
 

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About Kobo Inc.
Kobo Inc. is one of the world’s fastest-growing eReading services offering more than 4 million eBooks and magazines to millions of customers in 190 countries.  Believing that consumers should have the freedom to read any book on any device, Kobo provides consumers with a choice when reading. Kobo offers an eReader for everyone with a wide variety of E Ink eReaders and Google-Certified Android tablets to suit any Reader’s style including the award-winning Kobo Touch™, Kobo Mini, Kobo Glo, Kobo Aura, Kobo Aura HD, Kobo Arc, Kobo Arc 7, Kobo Arc 7HD, and Kobo Arc 10HD. Along with the company’s free top-ranking eReading apps for Apple®, BlackBerry®, Android®, and Windows®, Kobo ensures the next great read is just a page-turn away. Headquartered in Toronto and owned by Tokyo-based Rakuten, Kobo produces eReaders and tablets that can be found in major retail chains around the world. For more information, visit www.kobo.com.