July 13, 2011

Kobo Launches German eReading Store, Native Language eReading Apps, German Kobo eReader Touch Edition

  • KOBO LAUNCHES GER­MAN eREAD­ING STORE, NAT­IVE LAN­GUAGE eREAD­ING APPS,
  • GER­MAN KOBO eREADER TOUCH EDI­TION
  • MORE THAN 80,000 BEST SELLERS, NEW RE­LEASES AND FREE CLAS­SICS,
  • DEBUT OF READ­ING LIFE SO­CIAL eREAD­ING EX­PER­I­ENCE FOR GER­MANY
  • FREE iOS, AN­DROID APPS AVAIL­ABLE IM­ME­DI­ATELY, PLAY­BOOK APP COM­ING SOON
  • GER­MAN KOBO eREADER TOUCH EDI­TION AN­NOUNCED

Kobo, a global leader in eRead­ing with over 4.2 mil­lion users world­wide, has ex­pan­ded its in­ter­na­tional foot­print with today’s launch of one of the largest di­gital book stores of­fer­ing Ger­man-lan­guage con­tent, apps, and the new Kobo eReader Touch Edi­tion in Ger­man. With this launch, Kobo of­fers 80,000 Ger­man lan­guage titles and a total of 2.4 mil­lion eBooks, mak­ing it the largest eBook­store in Ger­many. The new store, man­aged by a Ger­man team, fea­tures pop­u­lar titles such as Susan Eliza­beth Phil­lips‘ “Die schönsten Fehler meines Lebens,“ “Der alte König in seinem Exil“ (Arno Gei­ger) and “Der ul­ti­mat­ive Rat­ge­ber für alles“ (Di­eter Nuhr).

GROUND-BREAK­ING GER­MAN READ­ING APPS
As part of the launch, Kobo has de­veloped free Ger­man-lan­guage apps for iPhone®, iPad®, iPod touch® and An­droid™, with a Play­Book™ app com­ing soon. The apps bring a next-gen­er­a­tion read­ing ex­per­i­ence to users. Kobo’s Ger­man eBook­store de­buts today at www.​kobobooks.​de with Ger­man-lan­guage best sellers, at­tract­ive new re­leases and clas­sics that are part of the 80,000 title Ger­man eBook lib­rary.

“The European read­ing com­munity is hungry for eBooks, and with our rol­lout in Ger­many we’re real­iz­ing our vis­ion of de­liv­er­ing local con­tent and im­mers­ive read­ing ex­per­i­ences to more read­ers, on more plat­forms, in more coun­tries around the world,” said Mi­chael Serbinis, CEO, Kobo, Inc. “We be­lieve our coun­try-spe­cific launch into Ger­many as well as our up­com­ing entries into Spain, France, Italy and The Neth­er­lands will be em­braced by the European eRead­ing com­munity as con­sumers seek to build their life­time di­gital lib­rar­ies, read­ing over mul­tiple devices, whether eReader, smart­phone, tab­let, desktop or net­book.”

“In ad­di­tion to the loc­al­ized large-scale con­tent launches, we’re in­tro­du­cing lan­guage-spe­cific ver­sions of Kobo Read­ing Life in each coun­try, bring­ing our pop­u­lar so­cial eRead­ing plat­form to mil­lions more users across Europe,” con­tin­ued Serbinis. “Read­ing Life adds a new di­men­sion to read­ing with so­cial net­work­ing ex­tend­ing the en­joy­ment of a great book, build­ing new con­nec­tions and en­rich­ing the over­all read­ing ex­per­i­ence.”

THE FIRST TRULY IN­TER­NA­TIONAL eREADER
A Ger­man lan­guage ver­sion of the amaz­ing, new, re­volu­tion­ary Kobo eReader Touch Edi­tion will be avail­able in stores in Au­gust. The eReader uses Neonode’s new zForce™ in­frared touch tech­no­logy to make the ex­per­i­ence of read­ing on Kobo just like read­ing a real book. With the latest Pearl E Ink™ tech­no­logy, read­ing on the new Kobo eReader is just like read­ing print on paper – it is easy on the eyes, even in bright sun­light. The Kobo Touch is powered by the new Frees­cale™ i.​MX508 pro­cessor, a high-per­form­ance en­gine de­signed to en­able fast page turn­ing for elec­tronic paper dis­plays. A read­ing lover’s dream, the new device boasts stor­age of up to 30,000 books with ex­pand­able memory.

EARN AWARDS JUST FOR READ­ING
Kobo has also ex­ten­ded its pop­u­lar Read­ing Life to be avail­able in Ger­man on Kobo eRead­ing apps for the iOS plat­form. Kobo in­tro­duced Read­ing Life to allow users to get more out of their read­ing ex­per­i­ence. Read­ing Life is the most com­pre­hens­ive so­cial eRead­ing ex­per­i­ence and an in­dustry-first so­cial plat­form. With Read­ing Life, users can gain in­sight into their unique eRead­ing fin­ger­print with Read­ing Life Stats. They can track the minutes per read­ing ses­sion of their cur­rent read, the num­ber of pages turned, plus see an over­view of books com­pleted in their lib­rary. Users can also earn fun and ex­cit­ing awards that cel­eb­rate read­ing ac­com­plish­ments and mile­stones. Users can also con­nect and share their Read­ing Life with friends on Face­book.

The Ger­man con­tent store and app launch is part of a large-scale ex­pan­sion by Kobo to serve the European eRead­ing com­munity with local eBook best sellers and clas­sics. Kobo will be launch­ing ad­di­tional eBook stores in Spain, France, Italy and The Neth­er­lands. As the com­pany con­tin­ues to ex­pand into other European coun­tries, Kobo will in­tro­duce local-lan­guage apps with local cur­rency sup­port and Read­ing Life to serve each coun­try’s di­gital read­ing needs. This builds on Kobo’s over­all goal to bring eRead­ing to every­one around the world, with eRead­ing ma­ter­i­als that serve coun­tries lack­ing broad ac­cess to loc­al­ized di­gital con­tent.

Users in Ger­many can down­load Kobo apps for free from the Apple App Store℠, An­droid Mar­ket and Black­Berry® App World™ as well as from http://​www.​kobo.​com/​WillkommenbeiKobo im­me­di­ately. Other European mar­ket launches are sched­uled over the next sev­eral months.

About Kobo, Inc.
Kobo is a global eRead­ing ser­vice with more than 2.4 mil­lion eBooks, magazines and news­pa­pers – one of the largest eRead­ing cata­logues in the world. Kobo be­lieves con­sumers should have the free­dom to read any book on any device and has at­trac­ted mil­lions of read­ers from over 100 coun­tries across the globe. Kobo has top ranked eRead­ing ap­plic­a­tions for iPad, iPhone, Black­Berry, An­droid, Win­dows and MacOS, and is the eRead­ing ap­plic­a­tion of choice for lead­ing tab­let OEMs. The Kobo Wire­less eReader and the new Kobo eReader Touch Edi­tion are avail­able at lead­ing re­tail­ers, in­clud­ing In­digo, Wal­mart, Best Buy, Bor­ders and WH Smith. Kobo’s in­nov­at­ive Read­ing Life is an in­dustry-first com­pre­hens­ive so­cial eRead­ing ex­per­i­ence – Kobo users can earn awards simply for time spent read­ing and en­cour­aging oth­ers. Kobo is backed by ma­jor­ity share­holder In­digo Books & Music Inc, Ch­eung Kong Hold­ings, and in­sti­tu­tional in­vestors.

iPad, iPhone and iPod touch are re­gistered trade­marks of Apple, Inc. App Store is a ser­vice mark of Apple, Inc. An­droid is a trade­mark of Google Inc. Black­Berry is a re­gistered trade­mark of Re­search In Mo­tion. Play­Book and Black­Berry App World are trade­marks of Re­search In Mo­tion.