May 28, 2010

Kobo Launches Global eReading Applications for iPad

Kobo’s iPad application now available in all iPad markets; Company launches regionalized versions for Canada, UK, Australia, and soon New Zealand

Kobo, a global eRead­ing ser­vice, today an­nounced avail­ab­il­ity of its pop­u­lar iPad ap­plic­a­tion in all mar­kets where iPad is avail­able. Ad­di­tion­ally, Kobo today re­leased re­gional ver­sions for Canada, UK and Aus­tralia and an­nounced a New Zea­l­and ap­plic­a­tion is com­ing soon. The re­gion­al­ized ap­plic­a­tions, built spe­cific­ally for the iPad, fea­ture local con­tent, mer­chand­ising, and cur­rency. All Kobo iPad ap­plic­a­tions come pre-loaded with five free eBooks and con­nect to the Kobo eBook store, which fea­tures more than two mil­lion titles in­clud­ing cur­rent best sellers, clas­sics, and thou­sands of free titles.

Kobo is a global eRead­ing ser­vice with cus­tom­ers in more than 200 coun­tries today. The com­pany of­fers free ap­plic­a­tions for a wide vari­ety of mo­bile devices, in­clud­ing smart­phones, tab­lets, net­books and eRead­ers. Kobo also re­cently star­ted selling the af­ford­able eInk Kobo eReader, with a goal of mak­ing eRead­ing more ac­cess­ible for con­sumers. Kobo’s open ap­proach en­ables con­sumers to read their con­tent on any device any­time, any­place – in­clud­ing down­load­ing pur­chases and read­ing on pop­u­lar third-party devices and soft­ware. Kobo be­lieves cus­tom­ers should have free­dom of choice, and be able to build their eBook lib­rar­ies in­de­pend­ent of any device or ser­vice.

“We’re ex­cited for iPad own­ers around the world to ex­per­i­ence Kobo on this amaz­ing device,” said Mi­chael Serbinis, CEO of Kobo. “Our cus­tom­ers around the world can read free books and hot new best­sellers on our new iPad app, ac­cess their ex­ist­ing lib­rar­ies and make new pur­chases from the Kobo store. People don’t want their con­tent locked to one spe­cific device, so we’ve given them the abil­ity to read what they want, on the device that they want.”

In Aus­tralia and New Zea­l­and, Kobo re­cently an­nounced it will power re­gional stores for Bor­ders Aus­tralia, Angus & Robertson and Whit­coulls. The re­tail­ers also joined In­digo Books and Music (Canada), Bor­ders (US) and Wal­mart Canada in selling the Kobo eReader.

Kobo’s iPad ap­plic­a­tion was de­veloped spe­cific­ally for iPad’s large screen and takes ad­vant­age of the device’s unique fea­tures. Users can per­son­al­ize the ap­plic­a­tion by cre­at­ing a cus­tom book­shelf, choos­ing their ideal font and font size, ad­just­ing bright­ness and col­ors, se­lect­ing unique book­marks and more. Ex­ist­ing Kobo users will be able to read all the books they already own, which will be down­loaded auto­mat­ic­ally when the user logs in to their Kobo ac­count from the Kobo iPad app.

To down­load the iPad ap­plic­a­tion, visit the Apple iTunes Store.

About Kobo, Inc.
Kobo is a global eRead­ing ser­vice backed by ma­jor­ity share­holder In­digo Books & Music, Bor­ders Group, REDgroup Re­tail, and Ch­eung Kong Hold­ings. Kobo be­lieves con­sumers should be able to read any eBook on any device. With a cata­log of over two mil­lion eBooks, and an open plat­form, Kobo en­ables re­tail­ers, device man­u­fac­tur­ers and mo­bile op­er­at­ors to bring the joy of eRead­ing to cus­tom­ers every­where. For more in­form­a­tion, visit www.​kobobooks.​com.