September 07, 2011

Kobo Strikes Major European Retail Deal: Innovative Kobo eReader Touch Edition Available Through Redcoon.de Starting Oct. 1

Kobo, a global leader in eRead­ing with over 4.7 mil­lion users world­wide, has an­nounced that European on­line re­tailer red­coon (www.​redcoon.​de) will sell the com­pany’s Kobo eReader Touch Edi­tion be­gin­ning Oct. 1. Priced at 149 €, the in­nov­at­ive Kobo eReader Touch Edi­tion comes with a rich fea­ture set, in­clud­ing Kobo’s in­dustry-lead­ing Read­ing Life™ so­cial eRead­ing ex­per­i­ence, provid­ing fun, awards and shar­ing through Face­book and Twit­ter. Kobo of­fers more than 80,000 Ger­man lan­guage titles and a total of 2.5 mil­lion eBooks, de­liv­er­ing the largest eBook store and loc­al­ized se­lec­tion to the Ger­man eRead­ing com­munity.

red­coon is one of the largest on­line re­tail­ers for con­sumer elec­tron­ics in Europe, serving con­sumers in Ger­many as well Aus­tria, Spain, Por­tugal, Neth­er­lands, Bel­gium, Po­land, Italy, Den­mark and France – in this mar­ket seg­ment, the on­line re­tailer is seen as a major com­pet­itor to Amazon.​com in Europe.

“The avail­ab­il­ity of the Kobo eReader Touch Edi­tion through red­coon provides Kobo with wide on­line re­tail foot­print to serve the mil­lions of con­sumers who want to read on-the-go,” said Todd Humphrey, EVP, Busi­ness De­vel­op­ment at Kobo. “As of today, book lov­ers can find more than 80,000 Ger­man eBooks at Kobo, more se­lec­tion than any­where else, and that num­ber con­tin­ues to grow,” said Nina Kreutzfeldt, Dir­ector of Con­tent Man­age­ment EU, Kobo. “The vast se­lec­tion of Ger­man titles were very well-re­ceived by at­tendees at the IFA show.”

For fans of Eng­lish-lan­guage books, the Kobo eReader Touch Edi­tion has Ger­man con­sumers covered. “Kobo eReader Touch Edi­tion comes with in­teg­rated Eng­lish and Ger­man lan­guage dic­tion­ar­ies,” con­tin­ued Kreutzfeldt, “which makes read­ing books from Kobo’s huge Eng­lish cata­logue even easier.”

The Ger­man store is man­aged by Kobo’s Ger­many-based team that also over­sees EU busi­ness de­vel­op­ment, con­tent and mer­chand­ising in Ger­many. The team in­cludes ex­ec­ut­ives Kreutzfeldt and EU Dir­ector of Sales Thor­sten Schröer, known for deep sub­ject mat­ter ex­per­i­ence and con­nec­tions within the European eRead­ing com­munity. “The re­tail part­ner­ship with red­coon starts in Ger­many, but is going bey­ond this mar­ket”, Schröer ex­plains. “As Kobo ex­pands to ad­di­tional European coun­tries later this year, red­coon will offer our products there as well.” Ad­di­tional lead­ing re­tail part­ners will be an­nounced shortly.

About Kobo, Inc.
Kobo is a global eRead­ing ser­vice with more than 2.5 mil­lion eBooks, magazines and news­pa­pers – one of the largest eRead­ing cata­logues in the world. Kobo be­lieves con­sumers should have the free­dom to read any book on any device and has at­trac­ted mil­lions of read­ers from over 100 coun­tries across the globe. Kobo has top ranked eRead­ing ap­plic­a­tions for iPad™, iPhone™, Black­Berry®, An­droid, Win­dows and MacOS, and is the eRead­ing ap­plic­a­tion of choice for lead­ing tab­let OEMs. The Kobo Wire­less eReader and the new Kobo eReader Touch Edi­tion is avail­able at lead­ing re­tail­ers, in­clud­ing In­digo, Wal­mart, Best Buy, WH Smith, Collins Book­sellers and Whit­coull’s. Kobo’s in­nov­at­ive Read­ing Life is an in­dustry-first com­pre­hens­ive so­cial eRead­ing ex­per­i­ence – Kobo users can earn awards simply for time spent read­ing and en­cour­aging oth­ers. Kobo is backed by ma­jor­ity share­holder In­digo Books & Music Inc, Ch­eung Kong Hold­ings, and in­sti­tu­tional in­vestors.