KOBO TEAMS UP WITH SESAME STREET TO BRING READERS INTO THEIR DIGITAL NEIGHBOURHOOD
Sesame Street eBooks available worldwide at www.kobo.com
Toronto, March 11, 2013 – Kobo, a global leader in eReading, today announced that it has signed an agreement with Sesame Workshop to make Sesame Street eBook titles available through the Kobo digital reading platform. Through the agreement, more than 50 Sesame Street titles including The Monster at the End of This Book, Count to 10, and How To Be A Grouch are available worldwide starting today at the Kids’ Store.
“We are thrilled to make the Sesame Street titles available to Kobo customers,” said Michael Tamblyn, Chief Content Officer, Kobo. “Sesame Street is one of the world’s premier children’s entertainment organizations. We have always wanted to work with them and knew that making their books available to our customers was one of the best ways to round out our Kids’ Store catalogue.”
To celebrate the launch, The ABCs of Cookies, an audio eBook that normally sells for $4.99, will be discounted to $0.99 cents for North American readers until March 22nd.
“As it is one of the most popular reading devices around the world, we are excited to launch Sesame Street eBooks on Kobo,” said Jennifer A. Perry, Vice President of Worldwide Publishing, Sesame Workshop. “We aim to reach children everywhere and our Sesame Street collection gives children and parents opportunities to read together, engage with favorite Sesame Street friends and learn wherever they may go with their Kobo device.”
Kobo’s Kids Store, offering nearly 100,000 titles, makes it easier to find the next great book for children and young adult Readers, with the latest bestselling series, Read Along books, and colourful picture-books.
Kobo offers parents the ability to set up dedicated accounts for their kids so that they can safely explore the amazing books within the Kobo eBookstore. Kobo gives parents the ability to set spending allowances for their kids, pre-select eBooks, and adjust search settings to keep their kids reading safely. Parents can also set reading goals for kids and track their progress with engaging reading stats – all features designed to make eReading an educational, fun, and friendly experience. The dedicated Kids’ Store is currently available in North America.
About Kobo Inc.
Kobo Inc. is one of the world’s fastest-growing eReading services offering more than 4-million eBooks and magazines to millions of customers in 190 countries. Believing that consumers should have the freedom to read any book on any device, Kobo provides consumers with a choice when reading. Kobo offers an eReader for everyone with a wide variety of E Ink eReaders and Google-Certified Android tablets to suit any Reader’s style including the award-winning Kobo Touch™, Kobo Mini, Kobo Glo, Kobo Aura, Kobo Aura HD, Kobo Arc, Kobo Arc 7, Kobo Arc 7HD, and Kobo Arc 10HD. Along with the company’s free top-ranking eReading apps for Apple®, BlackBerry®, Android®, and Windows®, Kobo ensures the next great read is just a page-turn away. Headquartered in Toronto and owned by Tokyo-based Rakuten, Kobo eReaders can be found in major retail chains around the world. For more information, visit www.kobo.com.
About Sesame Street
Sesame Workshop is the non-profit educational organization behind Sesame Street, the landmark television program that reaches millions of children every day in more than 150 countries. The Workshop’s mission is to use the educational power of media to help children everywhere reach their highest potential. Delivered through a variety of platforms, Sesame Workshop develops research-based content – including television programs, books, games, mobile apps and community engagement initiatives – that supports early childhood learning, helps prepare children for school, and addresses developmental needs. The Workshop’s programs are tailored to the needs of specific regions and focus on topics that help young children and families develop critical skills for lifelong learning. For more information, visit us at www.sesameworkshop.org.