Kobo the First Global eReading Company to Launch Buy More Save More Program
Just in Time for the Holidays, Canadians can Get 3 Books for the Price of 2
Toronto – December 11, 2014 – The “buy more save more” promotion – be it “get 3 books for the price of 2” or any variation therein – is a time-honoured tradition in the bricks-and-mortar book retail space.
And now, Kobo is the first global eBook retailer to offer the same type of promotion in digital form, rewarding passionate readers who purchase a lot of books, allowing them to stock up on favourite reads at favourable prices. For publishers, the “buy more save more” mechanism offers the opportunity to entice readers to dig deeper into their lists by offering incentives – making it easier on customers’ wallets when they buy in bulk.
“We wanted to find a way to allow readers to buy more of what they want while saving, and the best idea on how was no further away than the local bookstore,” says Dave Anderson, Vice President, Merchandising & Publisher Relations, Kobo. “We’re pleased to be able to offer our customers a reward for a multiple purchase. That no other global eBook retailer is able to do this is simply a bonus for us.”
To kick off this program, Americans can Get 3 Books for the Price of 2* until December 15 – perfect inspiration for curling up with by the fireplace, relaxing and reading this holiday season.
The publisher Hachette Book Group, home to some of the world’s bestselling authors, was first off the mark to partner with Kobo on this offer to bring the most passionate readers a selection of top reads such as Burial Rites by Hannah Kent, Lion’s Game by Nelson Demille, Beautiful Day by Elin Hilderbrand, Where’d You Go, Bernadette by Maria Semple, Broken Monsters by Lauren Beukes, and more. Click here to see the full list at Kobo.com.
Kobo promises this is only the beginning – great “buy more save more” opportunities will be offered to passionate readers on a regular basis, for both books and magazines.
“This new feature makes it easier for people to enjoy more of the books they want to read at a better price, and we’re thrilled to be working with Hachette to launch the program,” says Anderson. “As we continue to work with our publisher partners, we know this new capability will prove to be an interesting and effective option to further promote their authors and series.”
For more information, visit www.kobo.com
*Limited time offer available until December 15 at 11:59 PM EST. Offer valid on selected eBooks only. Discount applied at checkout. The item price deducted is the lowest item price for the entire order (if you order six items, the two lowest priced items would be deducted from the order total). Offer has no cash value and cannot be transferred or exchanged for other eBooks. This offer is not valid in conjunction with any other offer or promotion and cannot be used to adjust the amount paid on previous purchases. Rakuten Kobo Inc. reserves the right to change or cancel this offer at any time without notice.
About Rakuten Kobo Inc.
Rakuten Kobo Inc. is one of the world’s fastest-growing eReading services offering more than 4-million eBooks and magazines to millions of customers in 190 countries. Believing that consumers should have the freedom to read any book on any device, Kobo provides consumers with a choice when reading. Kobo offers an eReader for everyone with a wide variety of E Ink eReaders and Google-Certified Android tablets to suit any Reader’s style including the award-winning Kobo Touch™, Kobo Mini, Kobo Glo, Kobo Aura, Kobo Aura HD, Kobo Arc, Kobo Arc 7, Kobo Arc 7HD, Kobo Arc 10HD – and the newly launched Kobo Aura H2O. Along with the company’s free top-ranking eReading apps for Apple®, BlackBerry®, Android®, and Windows®, Kobo ensures the next great read is just a page-turn away. Headquartered in Toronto and owned by Tokyo-based Rakuten, Kobo eReaders can be found in major retail chains around the world. For more information, visit www.kobo.com.