February 04, 2011

Kobo Wireless eReader Now Available at Future Shop

It’s official: Future Shop customers can now purchase the hottest eReading device at the coolest price

Ca­na­dian con­sumers look­ing for the Kobo Wire­less eReader at the low­est price, re­joice! Kobo, a global eRead­ing ser­vice, today an­nounced that the Kobo Wire­less eReader is avail­able for pur­chase at Fu­ture Shop’s re­tail stores and on­line at www.​futureshop.​ca.

The Kobo Wire­less eReader is now avail­able at all Fu­ture Shop re­tail loc­a­tions and at Futureshop.​ca and of­fers ex­cep­tional value and style priced at just $149 and avail­able in three col­ours (Onyx, Pearl­ized Lilac and Metal­lic Sil­ver). Con­sumers pur­chas­ing through in-store or on­line are also backed by Fu­ture Shop’s Low­est Price Guar­an­tee: should a cus­tomer find the Kobo Wire­less eReader ad­vert­ised for a lower price by an­other Ca­na­dian re­tailer, Fu­ture Shop will beat it by 10 per cent of the dif­fer­ence.

“It’s awe­some that Fu­ture Shop is mak­ing our Kobo Wire­less eReader avail­able to their Ca­na­dian cus­tom­ers,” said Mi­chael Serbinis, CEO of Kobo. “Many Ca­na­dians count on Fu­ture Shop’s Product Ex­perts when con­sid­er­ing a tech­no­logy pur­chase and we’re thrilled they can now visit Fu­ture Shop to learn, pur­chase and dis­cover the joy of eRead­ing with Kobo.”

Fu­ture Shop, Canada’s largest re­tailer and etailer of con­sumer elec­tron­ics joins a grow­ing list of re­tail­ers, such as Best Buy Canada and In­digo Books and Music to carry the read­ing device. With the Kobo Wire­less eReader, con­sumers can now shop on the go, any­time, any­place, dir­ectly from their Kobo eReader with one touch of the “Shop” but­ton. Of­fer­ing choice of more than 2.2 mil­lion books, news­pa­pers and magazines, and in­clud­ing un­lim­ited, free ac­cess to Bell’s Wi-Fi net­work, find­ing the per­fect read is easy with Kobo.

“Fu­ture Shop is de­lighted to meet the grow­ing cus­tomer de­mand to pur­chase the Kobo eReader in-store or on­line,” says Sam Vanderveer, Dir­ector of Port­able Elec­tron­ics, Fu­ture Shop. “We pride ourselves on de­liv­er­ing out­stand­ing products to our cus­tom­ers and the styl­ized Kobo eReader stands out in cat­egory of­fer­ing ex­cep­tional value and in­cred­ible eRead­ing ex­per­i­ence.”

De­signed for book­lovers by book­lovers, the Kobo Wire­less eReader fea­tures an eInk screen that reads like print on paper and is easy on the eyes, and is light and com­pact enough to com­fort­ably carry in a jacket pocket. Kobo also of­fers free eRead­ing apps so cus­tom­ers can buy an eBook once and read it on their com­puter (PC or Mac), today’s hot­test smart­phones (iPhone, Black­berry and An­droid), and the latest tab­lets – such as iPad and Sam­sung Galaxy Tab.

About Fu­ture Shop
With 146 stores across the coun­try and the na­tion’s premier web store (www.​futureshop.​ca), Burn­aby, BC-based Fu­ture Shop is Canada’s largest re­tailer and e-tailer of con­sumer elec­tron­ics. The com­pany em­ploys more than 10,000 tech­no­logy en­thu­si­asts, has en­abled its web­site, Futureshop.​ca, to de­liver un­par­alleled con­tent about the products it sells. Futureshop.​ca also hosts an on­line com­munity forum and tech blog called Tech Yeah for tech­no­logy be­gin­ners and tech-savvy ex­perts to ex­change ideas, re­views, tips and other con­sumer elec­tron­ics in­form­a­tion (www.​futureshop.​ca/​techyeah). As a proud cor­por­ate cit­izen, Fu­ture Shop has de­veloped solu­tions to re­cycle used elec­tron­ics and is com­mit­ted to em­ployee vo­lun­teer­ism and sup­port­ing non-profit or­gan­iz­a­tions ded­ic­ated to trans­form­ing local youth into Fu­ture Lead­ers (see www.​futureshop.​ca/​futuregeneration).

About Kobo, Inc.
Kobo is a global eRead­ing ser­vice backed by ma­jor­ity share­holder In­digo Books & Music, Bor­ders Group, REDgroup Re­tail, and Ch­eung Kong Hold­ings. Kobo be­lieves con­sumers should be able to read any book on any device. With a cata­logue of more than 2.2 mil­lion eBooks, news­pa­pers, magazines and an open plat­form, Kobo en­ables re­tail­ers, device man­u­fac­tur­ers and mo­bile op­er­at­ors to bring the joy of eRead­ing to cus­tom­ers every­where. For more in­form­a­tion, visit www.​kobobooks.​com.