May 07, 2010

Kobo™ eReader Coming To The U.S. In June

$149.99 eReader Now Available for Pre-Order on Borders.com

Kobo, a global eRead­ing ser­vice, today an­nounced that the Kobo eReader is avail­able for pre-or­der in the U.S. at Bor­ders on­line at www.​borders.​com/​koboereader, and will ship in time for Father’s Day.

The new Kobo eReader offered through Bor­ders is a styl­ized, easy-to-use, af­ford­able eInk device that comes pre-loaded with the Bor­ders eBook app. Con­sumers can eas­ily ac­cess over a mil­lion eBooks, in­clud­ing today’s best­sellers, through USB or wire­lessly through Bluetooth. The Kobo eReader also comes pre-loaded with 100 clas­sic books and can store up to 1000 eBooks. Its soft, quilted back al­lows for an en­joy­able book-like read­ing ex­per­i­ence.

“The Kobo eReader is the eReader for every­one and is now avail­able in the U.S. – launch­ing at Bor­ders,” said Mi­chael Serbinis, CEO of Kobo. “At $149.99 the Kobo eReader is roughly $100 less than the other eRead­ing devices out there, so it provides a great way to start eRead­ing without break­ing the bank. We couldn’t be hap­pier about part­ner­ing with a brand like Bor­ders which shares our com­mit­ment to tech­no­lo­gical in­nov­a­tion, high qual­ity, and cus­tomer value.”

Kobo has de­veloped a strong global fol­low­ing for their eRead­ing ser­vice, which in­cludes free apps for the iPhone, iPad, Black­Berry, Palm Pre and An­droid. Through the “Powered By” pro­gram, Kobo also of­fers ap­plic­a­tions to part­ners al­low­ing them to offer eRead­ing on their own devices. eReader ap­plic­a­tion is in sync with a user’s Kobo ac­count and any Kobo-en­abled device for con­tinu­ous read­ing.

For in­form­a­tion spe­cific to the new Kobo eReader, visit www.​KoboeReader.​com.

About Kobo, Inc.
Kobo is a global eRead­ing ser­vice backed by ma­jor­ity share­holder In­digo Books & Music, Bor­ders Group, REDgroup Re­tail, and Ch­eung Kong Hold­ings. Kobo be­lieves con­sumers should be able to read any book on any device. With a cata­log of over two mil­lion eBooks, and an open plat­form, Kobo en­ables re­tail­ers, device man­u­fac­tur­ers and mo­bile op­er­at­ors to bring the joy of eRead­ing to cus­tom­ers every­where. For more in­form­a­tion, visit www.​kobobooks.​com.

About Bor­ders Group, Inc. Headquartered in Ann Arbor, Mich., through its sub­si­di­ar­ies Bor­ders Group, Inc. (NYSE: BGP) is a lead­ing spe­cialty re­tailer of books as well as other edu­ca­tional and en­ter­tain­ment items. The com­pany em­ploys ap­prox­im­ately 19,500 throughout the U.S., primar­ily in its Bor­ders® and Walden­books® stores. On­line shop­ping is offered through borders.​com. Find au­thor in­ter­views and vi­brant dis­cus­sions of the products we and our cus­tom­ers are pas­sion­ate about on­line at facebook.​com/​borders, twitter.​com/​borders and youtube.​com/​bordersmedia.​ For more in­form­a­tion about the com­pany, visit borders.​com/​media.