September 30, 2015

LIBRERIA PORRUA AND GANDHI JOINTLY LAUNCH ORBILE: AN ALL-NEW EREADING SERVICE POWERED BY RAKUTEN KOBO FOR BOOKLOVERS IN MEXICO

A reading revolution that gives passionate readers access to the best Spanish language eBooks, eReading devices, and free apps

TORONTO and MEXICO CITY, September 30, 2015 – As the book industry continues to evolve, so do the ways in which passionate readers want to enjoy their favourite books. Further expanding on customer offerings, two of Mexico’s most prestigious book retailers, Libreria Porrúa and Gandhi, today officially unveil Orbile – a joint partnership and new service powered by Rakuten Kobo, offering a full-service eReading solution for the Mexican market. The eReading service will be available to Mexican readers through Libreria Porrúa and Gandhi – both in-store and online – on October 22.

 

Orbile will offer a localized eBookstore curated for the Mexican market with the best Spanish language eBooks, within a global catalog of 4.2 million, which will include titles such as Lo que no te mata te hace más fuerte by David Lagercrantz, Una pasión rusa by Reyes Monforte, and A flor de piel by Javier Moro. Readers will be able to peruse a wide variety of bestseller lists, curated recommendations across all genres, best-of-the-month, and seasonal suggestions, receive great personal recommendations based on their reading preferences, and will be able to use Kobo’s powerful search engine to find even the most obscure titles available.

 

“The focus of our partnership is singular – the reader and nothing else. As such, we have created a digital world for people who put reading at the centre of their lives,” said Michael Tamblyn, President, Rakuten Kobo Inc. “Our mission of encouraging more people to read more often continues with the new Orbile platform, created by two of Mexico’s most prominent booksellers. Together, we are committed to bringing the best eReading experience to Mexico, and throughout all Latin American markets.”

 

In addition, Kobo’s award-winning eReading devices will be available online and in-store at Porrúa and Gandhi bookstore locations across the country. Customers will have three options to choose from: the Kobo Glo HD for $2,699.00 MXN, the waterproof Kobo Aura H2O for $3999.00 MXN, or the Kobo Touch 2.0 priced at $1,799.00 MXN. For those wanting to read on devices they already own, the free Kobo Orbile eReading app will allow customers to access and read from their libraries anywhere, anytime, on any iOS or Android device.

 

“As industry leaders, Porrúa and Ghandi have established a long-lasting reading culture in Mexico, and today we are thrilled to be expanding on our country’s love of books. Orbile represents something completely new in the market – the joining together of two powerful brands to create the best possible experience for booklovers to read and to find that next great book digitally,” said Alejandro Borrego, CEO of Orbile. “Orbile enables customers to access an entire universe of eBooks instantly, as well as carry their entire libraries with them wherever they go. We believe reading improves people’s lives, and we will continue to work diligently to offer passionate readers with stories we know they will love.” 

 

Falling in love with eReading is easy

 

Here are just a few of the benefits Kobo eReaders offer:

 

  • Carry an entire library in the palm of your hand – with 4GB of onboard storage, gone are the days of having to decide which books to take on vacation or on the daily commute.
  • Various font options allow for a highly-customized reading experience: with 11 font styles, 48 size options, as well as exclusive weight and sharpness settings, readers will be able to find exactly what is comfortable for them.
  • People can read for days without needing to charge their eReader with a battery that lasts up to two months (based on 30 minutes of reading per day with both the ComfortLight and Wi Fi turned off).
  • Discovering new eBooks is made easy with on-device recommendations based on readers’ activity and preferences. Reading Life also gives people the ability to take notes, highlight text, make bookmarks, and track statistics to learn more about their own reading habits.

 

More about Kobo eReaders

 

Kobo Glo HD – An eReader with highest-resolution E Ink display currently available

The Kobo Glo HD’s 6” Carta E Ink HD 300 ppi touchscreen offers a print-on-paper experience, allowing booklovers to read with crisp clarity. With the built-in ComfortLight, readers are able to read in the dark without disturbing others with bright bedside lamps. The device’s 1GHz processor ensures swift page turns, which means no delay while immersed in a great story.

 

Kobo Aura H2O – Perfect for the bath or beach – waterproof, anti-glare, dustproof
The Kobo Aura H2O is IP67 certified, which means it is waterproof for up to 30 minutes in 1 metre of water with the port cover closed. This enables people to read more, more often, anywhere they like worry-free without damaging their device if accidently dropped in or splashed with water. Reading on a sun-drenched beach is also encouraged, due to the device’s dustproof design and anti-glare display. At 265 ppi, the spacious 6.8” touchscreen with Carta E Ink technology showcases text and high-resolution images beautifully.

 

Kobo Touch 2.0 – A simple, personal and convenient reading experience

The Kobo Touch 2.0 provides a natural reading experience on a 6” 167 ppi anti-glare touchscreen – making it easy to read in direct sunlight. The device’s 1GHz processor ensures flipping pages is a breeze.

 

For more information:

Libreria Porrúa - www.porrua.mx

Gandhi - www.gandhi.com.mx

Kobo – www.kobo.com

 

About Rakuten Kobo Inc.
Rakuten Kobo Inc. is one of the world’s fastest-growing eReading services offering more than 4.7 million eBooks and magazines to millions of customers in 190 countries.  Believing that consumers should have the freedom to read any book on any device, Kobo provides consumers with a choice when reading. Kobo offers an eReader for everyone with a wide variety of E Ink eReaders and Google-Certified Android tablets to suit any Reader’s style including the award-winning Kobo Touch™, Kobo Mini, Kobo Glo, Kobo Aura, Kobo Aura H2O, Kobo Aura HD, Kobo Arc, Kobo Arc 7, Kobo Arc 7HD, Kobo Arc 10HD – and the newly launched Kobo Glo HD. Along with the company’s free top-ranking eReading apps for Apple®, BlackBerry®, Android®, and Windows®, Kobo ensures the next great read is just a page-turn away. Headquartered in Toronto and owned by Tokyo-based Rakuten, Kobo eReaders can be found in major retail chains around the world. For more information, visit www.kobo.com.

 

-30-

 

 

Media Contact:

 

René d’Entremont

Rakuten Kobo Inc.

Senior PR Manager
rdentremont@kobo.com