June 23, 2011

New Version of Kobo iOS eReading App is all About Connecting with Friends

Latest Upgrade to Kobo’s Popular Social Platform Reading Life, Adds Ability to Connect, Share, See What Friends are Reading

Kobo, a global leader in eRead­ing with more than 3.7 mil­lion read­ers world­wide, an­nounced today the launch of new and en­ga­ging fea­tures for pop­u­lar so­cial pro­gram Read­ing Life – on the free Kobo eRead­ing app for iOS. Avail­able for iPad, iPhone and iPod touch, the new 4.5 ver­sion is all about friends – users can now con­nect with their friends on Face­book to see what books they are read­ing, com­pare num­ber of books read in Read­ing Life™ stats, view awards earned and much more.

The latest re­lease in­cludes the full friends fea­ture set, al­low­ing users to:

• See the books friends have read and ask them for re­com­mend­a­tions
• See the books in com­mon
• Com­pare Read­ing Life awards
• Com­pare and meas­ure pro­gress with friends through Read­ing Life stats, in­clud­ing the num­ber of books read, time read and more
• In­vite friends to join on Kobo via Face­book or email

Other new fea­tures in­clude nav­ig­a­tional en­hance­ments – users can now swipe left to right with one fin­ger to eas­ily nav­ig­ate their lib­rary shelves and use a two-fingered swipe to open and close the lib­rary edit menu.

The latest re­lease builds on the fea­ture rich func­tion­al­ity of Kobo’s pre­vi­ous iOS re­lease that lets users:

• Eas­ily share the Read­ing Life Mo­saic via Face­book with fol­low­ers
• Share their latest read with Twit­ter fol­low­ers
• Share their fa­vor­ite quotes and pas­sages, notes and thoughts with fol­low­ers
• Earn awards – just for spend­ing time read­ing
• View awards friends have earned by tap­ping on the shared award from the activ­ity feed on iPhone or iPad
• Chat with friends about new and fa­vor­ite reads
• Pur­chase or start read­ing books re­com­men­ded by friends simply by tap­ping on the shared book cover from the activ­ity feed
• Or­gan­ize their lib­rary by cre­at­ing and per­son­al­iz­ing shelves of books, news­pa­pers, magazines and doc­u­ments

Build­ing on Read­ing Life, the in­dustry’s first com­pre­hens­ive so­cial read­ing ex­per­i­ence, these new fea­tures make the highly pop­u­lar Kobo eRead­ing app even more of a “must have” free down­load. Nearly all of Kobo’s iPad and iPhone users have star­ted using Read­ing Life, with mil­lions of awards earned by Kobo read­ers to date. The highly rated app re­defines the read­ing ex­per­i­ence for mil­lions of users look­ing for an in­dustry-lead­ing ex­per­i­ence that in­cor­por­ates the latest fea­tures and func­tion­al­ity in eRead­ing.

“With Read­ing Life, we con­tinue to build fea­tures to en­able more so­cial in­ter­ac­tion between Kobo read­ers and their so­cial net­works,” said Mi­chael Serbinis, CEO, Kobo. “Our goal is to en­gage read­ers and in­spire them to share the fun of read­ing, and our latest iOS app does just that – bring­ing ad­di­tional ways to con­nect and enjoy read­ing with friends and fam­ily both near and far.”

The Kobo store of­fers a se­lec­tion of over 2.3 mil­lion eBooks, news­pa­pers and magazines with titles ran­ging from the New York Times’ Best­sellers list, the hot­test new re­leases, thrillers, ro­mance and over a mil­lion free books. In ad­di­tion to its global store, Kobo also of­fers loc­ally mer­chand­ised Eng­lish lan­guage stores in the US, Canada, UK, Aus­tralia, New Zea­l­and and Hong Kong. Since its launch in 2009, Kobo has been ded­ic­ated to an open cloud-based plat­form, en­abling users to read on any device, and with open stand­ards that give users free­dom to build their life­time lib­rar­ies as they choose.

The Kobo eRead­ing app for iPhone, iPad and iT­ouch can be for down­loaded for free from www.​kobo.​com/​smartphones or the iTunes App Store. Cus­tom­ers who cur­rently have Kobo on their iPad or iPhone can down­load the up­date dir­ectly from their device.

About Kobo, Inc.
Kobo is a global eRead­ing ser­vice with more than 2.3 mil­lion eBooks, magazines and news­pa­pers – one of the largest eRead­ing cata­logues in the world. Kobo be­lieves con­sumers should have the free­dom to read any book on any device and has at­trac­ted mil­lions of read­ers from over 100 coun­tries across the globe. Kobo has top ranked eRead­ing ap­plic­a­tions for iPad, iPhone, Black­Berry, An­droid, Win­dows and MacOS, and is the eRead­ing ap­plic­a­tion of choice for lead­ing tab­let OEMs. Kobo eRead­ers are also avail­able at lead­ing re­tail­ers in­clud­ing In­digo, Wal­mart, Best Buy, Bor­ders, WH­S­mith, Angus & Robertson’s and Whit­coull’s. Kobo’s in­nov­at­ive Read­ing Life is an in­dustry-first com­pre­hens­ive so­cial eRead­ing ex­per­i­ence – Kobo users can earn awards simply for time spent read­ing and en­cour­aging oth­ers. Kobo is backed by ma­jor­ity share­holder In­digo Books & Music Inc, Ch­eung Kong Hold­ings, and in­sti­tu­tional in­vestors.