January 28, 2011

The Kobo Wireless eReader Now Available at Best Buy Canada

Canadian customers can now purchase the hottest eReading device online and in-store at Best Buy

Now there are even more ways for Ca­na­dian con­sumers to get their hands on the Kobo Wire­less eReader. Kobo, a global eRead­ing ser­vice, today an­nounced that the Kobo Wire­less eReader is avail­able for pur­chase at Best Buy, Canada’s fast­est grow­ing re­tailer and e-tailer of con­sumer elec­tron­ics.

Avail­able for the low price of $149, in all Best Buy re­tail loc­a­tions and at Best Buy.​ca in Onyx, Pearl­ized Lilac and Metal­lic Sil­ver, the Kobo Wire­less eReader of­fers ex­cep­tional value and style. Best Buy joins re­tail­ers such as In­digo Books and Music and Wal­mart Canada to carry the read­ing device.

“We are thrilled that Best Buy Canada is now of­fer­ing our Kobo Wire­less eReader to their Ca­na­dian cus­tom­ers,” said Mi­chael Serbinis, CEO of Kobo. “Our part­ner­ship with a re­tail elec­tron­ics heavy­weight such as Best Buy re­flects our strategy to en­sure that cus­tom­ers can ex­per­i­ence the joy of eRead­ing and pur­chase Kobo products from a rising num­ber of on­line and phys­ical loc­a­tions.”

With the Kobo Wire­less eReader, con­sumers can now shop on the go, any­time, any­place, dir­ectly from their Kobo eReader with one touch of the “Shop” but­ton. Of­fer­ing choice of more than 2.2 mil­lion books, news­pa­pers and magazines, and in­clud­ing un­lim­ited, free ac­cess to Bell’s Wi-Fi net­work, find­ing the per­fect read is easy with Kobo.

“Best Buy has al­ways offered Ca­na­dian con­sumers the latest tech­no­logy and en­ter­tain­ment products and now we’re pleased to in­clude the Kobo eReader among them,” says Derek Rogal­sky, Dir­ector of Mer­chand­ising at Best Buy Canada. “The Kobo device ranks as one of the more in­nov­at­ive eRead­ers out there and we’re happy to offer our cus­tom­ers a no-pres­sure, low­est priced guar­an­tee en­vir­on­ment to learn about and buy the Kobo eReader.”

De­signed by book­lovers, the Kobo Wire­less eReader fea­tures an eInk screen that reads like paper and is easy on the eyes, and is light and com­pact enough to com­fort­ably carry in a jacket pocket. Kobo also of­fers free eRead­ing apps so cus­tom­ers can buy an eBook once and read it on their com­puter, iPhone, Black­berry and An­droid smart­phones, and the latest tab­lets – such as iPad. These fea­tures, com­bined with Kobo’s com­mit­ment to open, which en­ables cus­tom­ers to eas­ily bring ebooks into their Kobo lib­rary from other book­stores and local lib­rar­ies, makes the Kobo eReader a sure­fire way for Ca­na­dians to ex­per­i­ence the joy of eRead­ing.

About Best Buy Canada
Best Buy stores in Canada are a di­vi­sion of Burn­aby, BC-based Best Buy Canada Ltd., a wholly owned sub­si­di­ary of Best Buy Co., Inc. (NYSE:BBY). Best Buy is Canada’s fast­est-grow­ing re­tailer and e-tailer (www.​BestBuy.​ca) of con­sumer elec­tron­ics, com­puters and en­ter­tain­ment products and also op­er­ates the Geek Squad (www.​GeekSquad.​ca), a tech­no­logy ser­vice pro­vider spe­cial­iz­ing in com­puter sup­port, home theatre in­stall­a­tion and car elec­tron­ics in­stall­a­tion. There are more than 70 stores in Brit­ish Columbia, Al­berta, Saskat­chewan, Man­itoba, Ontario, Que­bec and Nova Sco­tia.


Best Buy of­fers con­sumers a unique shop­ping ex­per­i­ence with the latest tech­no­logy and en­ter­tain­ment products, at the right price, with a no-pres­sure (non-com­mis­sioned) sales en­vir­on­ment. The Com­pany is com­mit­ted to kids and its local com­munit­ies and has a com­pre­hens­ive com­munity re­la­tions pro­gram de­scribed at www.​BestBuy.​ca/​community.

For more in­form­a­tion about Best Buy, in­clud­ing store loc­a­tions, visit www.​BestBuy.​ca