Kobo devices are designed with love and we’re taking increasingly bolder moves towards adding personality into each of our devices.

As we await the arrival of Kobo Aura HD in stores – a limited edition device designed for our most sophisticated and dedicated Readers – we chatted with Pamela Hilborn and Damian Lewis, of our Product Design team about Kobo’s design philosophy.

Kobo Aura HD is a device inspired by the physical book. To make the Kobo Aura HD, the design team explored the way paper pages in a book are folded as they’re being read, and developed a design that fits pleasantly in Readers hands.

Check out this video as Pamela and Damian share how Kobo creates an eReading experience that has Readers losing themselves in stories.