New Version 4.4 Hits Milestones with 750,000 Downloads in 7 Days,
Highest Reviewed eReading App in 3 Largest English Language Markets

TORONTO – May 18th, 2011 – Kobo, a global leader in eReading with more than 3.5 million readers worldwide, today announced that Reading Life, an industry-first social reading app for the iOS platform and Android™, has moved into the top rated position in the Apple iTunes App Store℠.

Kobo’s newest release, in the market for 7 days, beat out Amazon’s Kindle, iBooks® and Google Books™ to top the charts with very positive reviews of version 4.4 of the social app. This new Reading Life app has added deep Twitter integration and greater customization options which are driving fast adoption by readers around the world.

“Kobo has been focused on creating the best experience in eReading since day one. We’re readers at heart and we build apps for other readers to enjoy. This passionate community has spoken: they love our app the best,” said Michael Serbinis, CEO of Kobo.

The Kobo app with Reading Life has a 4.5 star rating, the highest among eReading apps in the iTunes store. Less than 48 hours after launch, hundreds of positive reviews began an influx of support for Kobo’s latest hit — with reviews touting the app’s navigation and ease-of-use. Users also praised the app’s new ability to organize shelves in their library; calling it out as the Kobo app’s top value. More than 25,000 custom bookshelves have been created in just one week.

In the last 7 days:
• Nearly 750,000 users have downloaded the app, a 20% jump from version 4.3
• More than 1,100 4- and 5-star reviews have been posted
• Users now spend 10% more time in the Kobo application
• Version 4.4 is the highest reviewed eReading app in the United States, the United Kingdom and Canada
• Kobo’s app has claimed the highest rating available – 5-stars – in Canada

Kobo is one of the largest eBook retailers in the world, selling more than 2.3 million eBooks in more than 200 countries. Kobo makes free eReading applications for Mac, PC, smartphones and tablets.

The Kobo eReading app for iPhone®, iPad® and iPod Touch® can be downloaded for free from www.kobo.com or the iTunes App Store. Customers who currently have Kobo on their iPad or iPhone can download the update directly on their device.

About Kobo, Inc.:
Kobo is a global eReading service with more than 2.3 million eBooks, magazines and newspapers – one of the largest eReading catalogues in the world. Kobo believes consumers should have the freedom to read any book on any device and has attracted millions of readers from over 100 countries across the globe. Kobo has top ranked eReading applications for iPad, iPhone, BlackBerry, Android, Windows and MacOS, and is the eReading application of choice for leading tablet OEMs. The Kobo Wireless eReader is also available at leading retailers including Indigo, Walmart, Best Buy, Borders, WHSmith, Angus & Robertson’s and Whitcoull’s. Kobo’s innovative Reading Life is an industry-first comprehensive social eReading experience – Kobo users can earn awards simply for time spent reading and encouraging others. Kobo is backed by majority shareholder Indigo Books & Music Inc, Cheung Kong Holdings, and institutional investors.

For more information about Kobo, visit kobo.com

iPad, iPhone, iPod Touch and iBooks are registered trademarks of Apple, Inc. iTunes App Store is a service mark of Apple, Inc. Google Books is a trademark of Google Inc. Android is a trademark of Google Inc.