The Kobo Touch tops the charts as the most popular item on Rakuten’s online shopping mall—outselling water! The award-winning Kobo Touch™ is now the top selling product among the over 100-million items available on Rakuten’s supermall—the world’s third-largest eCommerce website!

We will officially hit the Japanese market on July 19th, with the Kobo Touch eReader and a fully localized eBookstore with hot Japanese titles and fan favourites.

The Kobo Touch is currently available for pre-order in Japan at for ¥7,980 including tax (or $100 USD). It uses the industry standard EPUB 3.0 format which supports Japanese language layout including vertical text and ruby characters.

Get ‘em while they’re hot!