On Monday we started shipping the first Kobo Wireless eReaders to customers who pre-ordered the device in Canada, and starting next week it will be available for purchase at Borders and one of the largest discount department stores in the U.S. – Walmart!

Building on our relationship with Walmart Canada, Kobo’s Wireless eReader will be available in 2500 US Walmart stores across the country starting next week.

The Walmart customer values everyday low prices for quality goods, two principles that we also stand for here at Kobo. The Kobo Wireless eReader will be the opening price in the eReader category, thousands of free books available for download through the Kobo bookstore, today’s bestsellers and 100 free literary masterpieces pre-loaded. Furthermore, the Kobo eReader is easy-to-use and stylized, with our signature quilted back that makes reading comfortable and enjoyable.

We are thrilled to see the Kobo Wireless eReader receiving mass distribution. This partnership further validates our promise and vision of making eReading available to everyone.