Today our parent-company Rakuten announced that it will invest $100M in the Silicon Valley start-up and Kobo knows first-hand the amazing things that happen when you have Rakuten behind you! As many of you know, since Kobo was acquired by Rakuten, we’ve been expanding quickly, developing highly competitive products and apps, and taking our Social Reading experience to the next level.
This move demonstrates Rakuten’s strength on the global stage. As a company that ranks among the top 10 internet companies in the world, and with the investment in both Kobo and Pinterest this year, Rakuten’s commitment to social innovation is clear.
This new partnership offers a great synergy with our own social experience and will present great new opportunities moving forward in the world of social. We want our customers to be able to share book covers and passages in as many creative ways as possible – expressing their reading life in their individual way! Check out the Kobo Pinterest Page to add your favourite titles from the Kobo eBookstore to your boards or to purchase a book that your friends have “pinned”.
Kobo is the first truly social eReading company with its popular Social Reading platform Reading Life that includes Kobo Pulse and integration with Facebook’s Timeline, and we continue to innovate in the social reading space. At Kobo we believe that books generate conversations and that we want those conversations to happen anywhere consumers want to take them!